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BBC女人的时刻: 由母亲拯救我们的巨魔
案例简介：
BBC女人的时刻: 由母亲拯救我们的巨魔
案例简介：
BBC Woman's Hour: Save Our Trolls by Mother
案例简介：
BBC Woman's Hour: Save Our Trolls by Mother
案例简介：
BBC女人的时刻: 由母亲拯救我们的巨魔
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BBC Woman's Hour: Save Our Trolls by Mother
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Save Our Trolls is a spoof charity campaign song that aims to raise awareness of a serious cause - online abuse - and ultimately have it recognized as a public health issue.As part of their series Take Back ConTroll, BBC Radio 4 Woman’s Hour invited London agency Mother to come up with a creative solution in response to the stories of four women - Charley, Jackie, Charlotte and Kelly - who have each experienced different forms of online abuse.In response, the agency organised a celebrity single in the mould of BandAid, with familiar faces of British showbiz lending their names and voices to a hearts-and-minds campaign aimed at reaching out to internet trolls, inspiring them to to cease their online abuse.
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