YOU answered the brief from GBK, which asked for a communications strategy to regain thought leadership having been the original premium burger joint in the UK since 2001. Due to dozens of new entrants in the UK market it needed to leverage its brand further to cut through the noise. YOU’s creative hive then came up with the ‘Vote Rump’ campaign, aimed to play on the fact that GBK’s burgers are so good they could get voted as a party candidate for the U.S election, with the strapline – Vote Rump, our thickest burger ever.YOU Agency have developed the creative idea further with payoff lines, such as;‘It’s a no-brainer’‘It’s really rich and incredibly cheesy’‘It’s a bit of an arse’GBK loved the idea so much they are going to market with a specially developed Rump Burger in all of their 78 restaurants for the course of the campaign.CreditsExecutive Creative Director: Kat MitchellArt Director: Conor Murphy, Jason VrakasCopywriter: Kat Mitchell, Jason VrakasAdditional Credits: Typographer/Designer: Conor MurphyHead of Client Services: Anna KingSenior strategic planner: Beverly MailMedia account manager: Harriet GormanManging Director: Gary Grant