GolfNow has partnered with the Martin Agency on a new consumer and B2B project that will include strategic planning plus broadcast, digital, and social creative.The agency’s inaugural GolfNow work centers around the finding that every golfer wishes they could play more, but work and excuses get in the way. As part of the launch, Martin created four videos depicting cautionary tales of golfers who aren’t golfing. One features a golfer who’s been raking leaves for eight years straight while another depicts a frustrated office worker who’s stuck in a gif-like loop at his desk. The line “Why golf later when you can GolfNow?” punctuates each spot.The first spot set to premiere during NBC’s Super Bowl pre-game programming, is a comic take on kids not being ready to leave the house. In it, a man says he thought he’d get to play more golf when the kids grew up. Pan back and we see that the ‘kid’ is a millennial sitting in a high chair. “This little guy doesn’t want to grow up,” says the dad as the kid complains about the food and the wifi. The dad then shows how easy the GolfNow app makes it to book tee times and find the right course. CreditsClient Credits:Senior Vice President of Marketing, Golf Channel: Pepper WhiteSenior Vice President, GolfNow & Emerging Business: Jeff FosterVice President, Marketing: Amanda Norvell Director, Marketing & Creative Services: Lindsey Mammen Agency Credits: Group Creative Director: Creative Director: Neel Williams Creative Director: Justin Harris Executive Producer: Brett Alexander Senior Content Producer: Heather Collier Junior Content Producer: Mary Alice Williams Business Affairs Supervisor: Kerry Ayers Senior Financial Affairs Manager: Amy Trenz Account Director: Ben Creasy Project Manager: Karen Gates Financial Account Supervisor: Monica Cox ProductionProduction Company SmugglerDirector Randy KrallmanDirector of Photography Jeff KimLine Producer Ian BlainEditorialEditorial Company Cut and Run Editor Frank EffronAssistant Editor Beau DicksonEditorial Producer Ellese Jobin FinishingVFX, Finishing, and Color The MillColorist Adam Scott Finishing Producer Alex Bader Finishing Production Coordinator Jena Bodel Color Producer Liza Kerlin SoundAudio Post Facility Rainmaker Producer Clinton SpellSound Designer and Mixer Jeff McManus