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浓缩预卷: 活动
案例简介：活动描述 我们拍了一个典型的预卷广告，并 “浓缩” 了它。字面上。每一套都完美地融入了 YouTube 播放器窗口，然后被压垮到一无所有，这样你就不用继续看了。我们喜欢称它们为世界上第一个自毁的预卷广告。 执行 每个视频集都是定制的，精确到 YouTube 播放器的 16:9 尺寸。一切都是艺术导向的，感觉故意做作，就像你想看到的普通广告一样。这正是我们所做的，使用一堵像垃圾压实机一样粉碎每个场景的实用墙。建造这堵墙是真正的工程壮举。它必须以精确的速度在每一组中以足够的力移动/粉碎任何东西 (并反复重复)。然后每个道具都被操纵，以便在遇到墙时有一个精确的反应。因为所有的东西都必须在镜头内和一次拍摄 (没有编辑剪辑) 中被捕捉，精度和规划是如此关键。每个点就像一首 15 秒完美编排的滑稽毁灭交响曲。
浓缩预卷: 活动
案例简介：CampaignDescription We took a typical pre-roll ad and “condensed” it. Literally. Each set was built to perfectly fit inside a YouTube player window, then crushed down to nothing so you didn’t have to keep watching it. We like to call them the world’s first self-destructing pre-roll ads. Execution Each video set was custom-built to the exact 16:9 dimensions of a YouTube player. Everything was art-directed to feel intentionally artificial, like a generic ad you’d want to see sped along. And that’s exactly what we did, using a practical wall that crushed each scene like a garbage compactor. Building this wall was a true engineering feat. It had to move at a precise pace across each set with enough force to move/crush anything in its way (and do it repeatedly, again and again). Then each prop was rigged to have a precise reaction as it met the wall. Because everything had to be captured in-camera and in one shot (no editorial cuts), precision and planning were so crucial. Each spot was like a 15-second perfectly orchestrated symphony of zany destruction.
Condensed Pre-Roll: Campaign
案例简介：活动描述 我们拍了一个典型的预卷广告，并 “浓缩” 了它。字面上。每一套都完美地融入了 YouTube 播放器窗口，然后被压垮到一无所有，这样你就不用继续看了。我们喜欢称它们为世界上第一个自毁的预卷广告。 执行 每个视频集都是定制的，精确到 YouTube 播放器的 16:9 尺寸。一切都是艺术导向的，感觉故意做作，就像你想看到的普通广告一样。这正是我们所做的，使用一堵像垃圾压实机一样粉碎每个场景的实用墙。建造这堵墙是真正的工程壮举。它必须以精确的速度在每一组中以足够的力移动/粉碎任何东西 (并反复重复)。然后每个道具都被操纵，以便在遇到墙时有一个精确的反应。因为所有的东西都必须在镜头内和一次拍摄 (没有编辑剪辑) 中被捕捉，精度和规划是如此关键。每个点就像一首 15 秒完美编排的滑稽毁灭交响曲。
Condensed Pre-Roll: Campaign
案例简介：CampaignDescription We took a typical pre-roll ad and “condensed” it. Literally. Each set was built to perfectly fit inside a YouTube player window, then crushed down to nothing so you didn’t have to keep watching it. We like to call them the world’s first self-destructing pre-roll ads. Execution Each video set was custom-built to the exact 16:9 dimensions of a YouTube player. Everything was art-directed to feel intentionally artificial, like a generic ad you’d want to see sped along. And that’s exactly what we did, using a practical wall that crushed each scene like a garbage compactor. Building this wall was a true engineering feat. It had to move at a precise pace across each set with enough force to move/crush anything in its way (and do it repeatedly, again and again). Then each prop was rigged to have a precise reaction as it met the wall. Because everything had to be captured in-camera and in one shot (no editorial cuts), precision and planning were so crucial. Each spot was like a 15-second perfectly orchestrated symphony of zany destruction.
浓缩预卷: 活动
暂无简介
Condensed Pre-Roll: Campaign
暂无简介
基本信息
- 广告战役： #Geico-网络-33d10#
- 广告品牌： Geico
- 发布日期： 2000
- 行业领域： 律师事务所 , 商务服务 , 金融/证券
- 媒体类别： 短视频 , 活动
- 广告语言： 英语
- 媒介平台： 网络
- 获得奖项：
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