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    Morse Code for GBoard海报/平面广告营销案例

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    莫尔斯电码用于GBoard

    案例简介:描述创意 “Hello Morse” 为世界各地的智能手机键盘带来了200年历史的二进制字母,为非语言人士提供了更多进入数字世界的机会。 该产品是一个简单的双键键盘,允许用户输入点和破折号来键入字母表,并选择有用的文本预测和建议。因此,我们正在为能够真正受益于这项技术所实现的快捷方式的人们提供更快、更智能的打字。 我们还希望确保用户可以根据自己的独特需求定制键盘。我们决定我们将与Android辅助功能如开关访问和点扫描协同工作。这将提供对Gboard的人工智能驱动预测和建议的访问,同时也充当人工智能驱动产品 (如谷歌助手) 的切入点。结果是尝试莫尔斯电码作为辅助交流手段的一种简单而直接的方法。 描述执行情况 为了增强莫尔斯电码的功能,我们与塔尼亚 (Tania) 合作,立即获得反馈和指导,以了解如何使键盘对更多人更有用。 塔尼亚 (Tania) 强调了进入的两个主要障碍: 1) 使用莫尔斯键盘和2) 知道莫尔斯电码。使键盘可在任何Android和iPhone上访问,我们可以解决第一个问题。 为了解决第二个问题,我们为字母创建了一组象形文字,然后将它们构建到打字教练游戏中。有了键盘和一种学习的方式 -- 我们有了一个生态系统的开端,一个其他人可以建立的平台。 自发布以来,我们很高兴看到我们的合作伙伴Adaptive Design推出了一款游戏,其中五款基于摩尔斯电码的新游戏是为残疾儿童制作的。

    莫尔斯电码用于GBoard

    案例简介:Describe the creative idea “Hello Morse” brings a 200-year-old binary alphabet to smartphone keyboards everywhere, providing greater access to the digital world for non-verbal people. The product is a simple, two-button keyboard that allows users to input dots and dashes to type the alphabet and select helpful text predictions and suggestions. As a result, we’re making typing faster and smarter for people who can truly benefit from the shortcuts this technology enables. We also wanted to make sure users could customize the keyboard to their unique needs. We decided we would work in tandem with Android Accessibility features like Switch Access and Point Scan. This would provide access to Gboard's AI driven predictions and suggestions, while also acting as an entry point to AI-powered products, like the Google Assistant. The result is an easy and immediate way to try Morse code as a means of assistive communication. Describe the execution In order to amplify the power of Morse Code, we collaborated with Tania to get immediate feedback and direction as to how to make the keyboard more useful to more people. Tania emphasized the two main barriers to entry: 1) access to a Morse keyboard and 2) knowing Morse code. Making the keyboard accessible on any Android and iPhone, we could solve the first problem. In order to address the second problem, we created a set of pictographs for the letters, and then built those into a typing trainer game. With the keyboard and a way to learn - we have the beginnings of an ecosystem, a platform that others could build off of. Since launching, we’ve been excited to see our partner, Adaptive Design, run a game jam out of which five new games based on Morse code were created for children with disabilities.

    Morse Code for GBoard

    案例简介:描述创意 “Hello Morse” 为世界各地的智能手机键盘带来了200年历史的二进制字母,为非语言人士提供了更多进入数字世界的机会。 该产品是一个简单的双键键盘,允许用户输入点和破折号来键入字母表,并选择有用的文本预测和建议。因此,我们正在为能够真正受益于这项技术所实现的快捷方式的人们提供更快、更智能的打字。 我们还希望确保用户可以根据自己的独特需求定制键盘。我们决定我们将与Android辅助功能如开关访问和点扫描协同工作。这将提供对Gboard的人工智能驱动预测和建议的访问,同时也充当人工智能驱动产品 (如谷歌助手) 的切入点。结果是尝试莫尔斯电码作为辅助交流手段的一种简单而直接的方法。 描述执行情况 为了增强莫尔斯电码的功能,我们与塔尼亚 (Tania) 合作,立即获得反馈和指导,以了解如何使键盘对更多人更有用。 塔尼亚 (Tania) 强调了进入的两个主要障碍: 1) 使用莫尔斯键盘和2) 知道莫尔斯电码。使键盘可在任何Android和iPhone上访问,我们可以解决第一个问题。 为了解决第二个问题,我们为字母创建了一组象形文字,然后将它们构建到打字教练游戏中。有了键盘和一种学习的方式 -- 我们有了一个生态系统的开端,一个其他人可以建立的平台。 自发布以来,我们很高兴看到我们的合作伙伴Adaptive Design推出了一款游戏,其中五款基于摩尔斯电码的新游戏是为残疾儿童制作的。

    Morse Code for GBoard

    案例简介:Describe the creative idea “Hello Morse” brings a 200-year-old binary alphabet to smartphone keyboards everywhere, providing greater access to the digital world for non-verbal people. The product is a simple, two-button keyboard that allows users to input dots and dashes to type the alphabet and select helpful text predictions and suggestions. As a result, we’re making typing faster and smarter for people who can truly benefit from the shortcuts this technology enables. We also wanted to make sure users could customize the keyboard to their unique needs. We decided we would work in tandem with Android Accessibility features like Switch Access and Point Scan. This would provide access to Gboard's AI driven predictions and suggestions, while also acting as an entry point to AI-powered products, like the Google Assistant. The result is an easy and immediate way to try Morse code as a means of assistive communication. Describe the execution In order to amplify the power of Morse Code, we collaborated with Tania to get immediate feedback and direction as to how to make the keyboard more useful to more people. Tania emphasized the two main barriers to entry: 1) access to a Morse keyboard and 2) knowing Morse code. Making the keyboard accessible on any Android and iPhone, we could solve the first problem. In order to address the second problem, we created a set of pictographs for the letters, and then built those into a typing trainer game. With the keyboard and a way to learn - we have the beginnings of an ecosystem, a platform that others could build off of. Since launching, we’ve been excited to see our partner, Adaptive Design, run a game jam out of which five new games based on Morse code were created for children with disabilities.

    莫尔斯电码用于GBoard

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    Morse Code for GBoard

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