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范文根
案例简介：简要解释 大众是荷兰最受欢迎的汽车品牌。但不是在 Facebook 上.大众和 Facebook 实际上分享了社交原则: 让人们聚在一起。甲壳虫和露营车是为了增加朋友而设计的。所以我们问我们的粉丝应该重新介绍哪个大众图标。我们邀请粉丝来帮助我们建造 Fanwagen。第一辆有 20,000 喜欢的车将被修复。我们奖励每个粉丝一个他们添加的 Fanwagen 功能的视频。露营车在 9 天内达到 20,000 个赞。报道重建给大众 fanpage 带来了更多的粉丝。在 3 周内，大众在 Facebook 上成为荷兰第一汽车品牌。
范文根
案例简介：Brief Explanation Volkswagen is the most loved car brand in the Netherlands. But not on Facebook... Volkswagen and Facebook actually share the social principal: Getting people together. The Beetle and Campervan were designed to add friends. So we asked our fans which VW-icon should be re-introduced. We invited fans to help us build the Fanwagen. The first vehicle with 20,000 likes would be restored. We rewarded each fan with a video of a Fanwagen-feature they added. The Campervan reached 20,000 likes in 9 days. Covering the reconstruction brought more fans to Volkswagen fanpage. In 3 weeks, Volkswagen became no.1 Dutch car brand on Facebook.
FANWAGEN
案例简介：简要解释 大众是荷兰最受欢迎的汽车品牌。但不是在 Facebook 上.大众和 Facebook 实际上分享了社交原则: 让人们聚在一起。甲壳虫和露营车是为了增加朋友而设计的。所以我们问我们的粉丝应该重新介绍哪个大众图标。我们邀请粉丝来帮助我们建造 Fanwagen。第一辆有 20,000 喜欢的车将被修复。我们奖励每个粉丝一个他们添加的 Fanwagen 功能的视频。露营车在 9 天内达到 20,000 个赞。报道重建给大众 fanpage 带来了更多的粉丝。在 3 周内，大众在 Facebook 上成为荷兰第一汽车品牌。
FANWAGEN
案例简介：Brief Explanation Volkswagen is the most loved car brand in the Netherlands. But not on Facebook... Volkswagen and Facebook actually share the social principal: Getting people together. The Beetle and Campervan were designed to add friends. So we asked our fans which VW-icon should be re-introduced. We invited fans to help us build the Fanwagen. The first vehicle with 20,000 likes would be restored. We rewarded each fan with a video of a Fanwagen-feature they added. The Campervan reached 20,000 likes in 9 days. Covering the reconstruction brought more fans to Volkswagen fanpage. In 3 weeks, Volkswagen became no.1 Dutch car brand on Facebook.
范文根
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FANWAGEN
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