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公共马球
案例简介：简要说明: 新的马球是幸运的一个艰难的外观。所以我们想要一个想法，让有一点点胆量的人有机会以一种非常规的方式了解这辆新大众，在 8 天里，新的 Polo 成为了公共财产。司机有一个目标: 尽可能多的公里，你可以赢得马球。摄像机安装在马球上，将实时图像传输到竞选现场 -- 每天 12 小时，持续 8 天。汽车的路线完全由网站访问者决定。通过输入他们的邮政编码，他们可以引导马球走向他们的邻居。
公共马球
案例简介：Brief Explanation: The new Polo is blessed with a tough appearance. So we wanted an idea that gave people with a little bit of guts a chance to get to know this new Volkswagen in an unconventional way, For 8 days, the new Polo became public-property. Drivers had one goal: drive as many kilometers as possible, and you could win the Polo. Cameras were mounted on the Polo to stream live-images to the campaign site - 12 hours per day, 8 days long. The car's route was solely determined by website visitors. By entering their postal code, they could steer the Polo toward their neighborhood.
Public Polo
案例简介：简要说明: 新的马球是幸运的一个艰难的外观。所以我们想要一个想法，让有一点点胆量的人有机会以一种非常规的方式了解这辆新大众，在 8 天里，新的 Polo 成为了公共财产。司机有一个目标: 尽可能多的公里，你可以赢得马球。摄像机安装在马球上，将实时图像传输到竞选现场 -- 每天 12 小时，持续 8 天。汽车的路线完全由网站访问者决定。通过输入他们的邮政编码，他们可以引导马球走向他们的邻居。
Public Polo
案例简介：Brief Explanation: The new Polo is blessed with a tough appearance. So we wanted an idea that gave people with a little bit of guts a chance to get to know this new Volkswagen in an unconventional way, For 8 days, the new Polo became public-property. Drivers had one goal: drive as many kilometers as possible, and you could win the Polo. Cameras were mounted on the Polo to stream live-images to the campaign site - 12 hours per day, 8 days long. The car's route was solely determined by website visitors. By entering their postal code, they could steer the Polo toward their neighborhood.
公共马球
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Public Polo
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