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58 灵魂骑士
案例简介：“灵魂骑士” 是基于真正的骑自行车的人在交通事故中丧生。利用受害者的全球定位系统数据和无车自动驾驶自行车，这些明显闹鬼的自行车再现了被杀骑自行车的人的最后一次骑行。观察员被鼓励访问该运动的网站，在那里他们可以通过在合作地图上添加和共享事故热点来参与该倡议。
58 灵魂骑士
案例简介：The "soul riders" were based on real cyclists who had lost their lives in traffic accidents. Using the GPS data of the victims and riderless self-driving bikes, the apparently haunted cycles recreated the last rides of the cyclists who had been killed. Observers were encouraged to visit the campaign's website, where they could participate in the initiative by adding and sharing accident hot spots on a collaborative map.
58 Soul Riders
案例简介：“灵魂骑士” 是基于真正的骑自行车的人在交通事故中丧生。利用受害者的全球定位系统数据和无车自动驾驶自行车，这些明显闹鬼的自行车再现了被杀骑自行车的人的最后一次骑行。观察员被鼓励访问该运动的网站，在那里他们可以通过在合作地图上添加和共享事故热点来参与该倡议。
58 Soul Riders
案例简介：The "soul riders" were based on real cyclists who had lost their lives in traffic accidents. Using the GPS data of the victims and riderless self-driving bikes, the apparently haunted cycles recreated the last rides of the cyclists who had been killed. Observers were encouraged to visit the campaign's website, where they could participate in the initiative by adding and sharing accident hot spots on a collaborative map.
58 灵魂骑士
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58 Soul Riders
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基本信息
- 广告战役： #58 Soul Riders#
- 广告品牌： Direccion General de Trafico
- 发布日期： 2016-09-01
- 行业领域： 其他
- 媒体类别： 短视频
- 广告语言： 西班牙语
- 媒介平台： 网络
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获得奖项：
- The European Advertising Festival 2016 Gold Eurobest
- The European Advertising Festival 2016 Silver Eurobest
- LIA华文创意奖 2017 Silver
- Europes Premier Creative Awards 2017 Gold
- AME Awards 2017 First Prize Award
- AME Awards 2017 Third Prize Award
- ADCN Awards 2017 Silver
- Prague International Advertising Festival 2017 Gold
- LIA华文创意奖 2017 Bronze
- Clio Awards 2017 Silver
- Cannes Lions 2017 Silver Lion
- Europes Premier Creative Awards 2017 Bronze
- Golden Drum International Advertising Festival 2017 Golden Drum Grand Prix
- The European Advertising Festival 2016 Bronze Eurobest
- Cannes Lions 2017 Gold Lion
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