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婴儿奶嘴
案例简介：结果和有效性: 在这次战役中，投资了 7 架直升机、 3 架飞机、 960 飞行小时、 17,800 加仑燃料、哥伦比亚军队的 72 名士兵，每周 4 个月 2 次。如果我们设法让女性游击队成员重新参与平民生活，这是一项值得的投资; 仅仅给予 62 名妇女自由是不够的 -- 其中 2 名妇女已经分娩，另外 6 名婴儿正在路上。 创意执行: 在游击队频繁出现的地区和路线上，飞机和直升机投掷了 7,000,000 个奶嘴，传达了一个强烈而明确的信息: 如果你是哥伦比亚革命武装力量的一员, 你的孩子不会生来就享受这样简单的事情。 见解、战略和想法: 重新引入一个被称为 FARC 的非法武装组织的女性游击队成员。但是最大的挑战是传递信息，因为它们隐藏在丛林中，既没有电视也没有收音机，而且与平民世界隔离。
婴儿奶嘴
案例简介：Results and Effectiveness: For this campaign, the investment was of 7 helicopters, 3 airplanes, 960 flight hours, 17,800 gallons of fuel, 72 soldiers of the Colombian Military Forces during 4 months 2 times per week. A worthy investment if we managed to reintroduce female guerrilla members to civilian life; it was not enough to give 62 women their freedom back - 2 of them have already given birth and 6 more babies are on their way. Creative Execution: 7,000,000 pacifiers were thrown from airplanes and helicopters in zones and routes of frequent guerrilla presence with a strong and clear message: IF YOU ARE PART OF THE FARC, YOUR BABY WON´T BE BORN TO ENJOY SOMETHING AS SIMPLE AS THIS. Insights, Strategy and the Idea: Reintroducing female guerrilla members from an illegal armed group known as FARC. But the biggest challenge was to deliver the message since they are hidden in the middle of the jungle and they have neither television nor radio and they are isolated from the civilian world.
Baby Pacifiers
案例简介：结果和有效性: 在这次战役中，投资了 7 架直升机、 3 架飞机、 960 飞行小时、 17,800 加仑燃料、哥伦比亚军队的 72 名士兵，每周 4 个月 2 次。如果我们设法让女性游击队成员重新参与平民生活，这是一项值得的投资; 仅仅给予 62 名妇女自由是不够的 -- 其中 2 名妇女已经分娩，另外 6 名婴儿正在路上。 创意执行: 在游击队频繁出现的地区和路线上，飞机和直升机投掷了 7,000,000 个奶嘴，传达了一个强烈而明确的信息: 如果你是哥伦比亚革命武装力量的一员, 你的孩子不会生来就享受这样简单的事情。 见解、战略和想法: 重新引入一个被称为 FARC 的非法武装组织的女性游击队成员。但是最大的挑战是传递信息，因为它们隐藏在丛林中，既没有电视也没有收音机，而且与平民世界隔离。
Baby Pacifiers
案例简介：Results and Effectiveness: For this campaign, the investment was of 7 helicopters, 3 airplanes, 960 flight hours, 17,800 gallons of fuel, 72 soldiers of the Colombian Military Forces during 4 months 2 times per week. A worthy investment if we managed to reintroduce female guerrilla members to civilian life; it was not enough to give 62 women their freedom back - 2 of them have already given birth and 6 more babies are on their way. Creative Execution: 7,000,000 pacifiers were thrown from airplanes and helicopters in zones and routes of frequent guerrilla presence with a strong and clear message: IF YOU ARE PART OF THE FARC, YOUR BABY WON´T BE BORN TO ENJOY SOMETHING AS SIMPLE AS THIS. Insights, Strategy and the Idea: Reintroducing female guerrilla members from an illegal armed group known as FARC. But the biggest challenge was to deliver the message since they are hidden in the middle of the jungle and they have neither television nor radio and they are isolated from the civilian world.
婴儿奶嘴
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Baby Pacifiers
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