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代码
案例简介：描述活动/条目 哥伦比亚革命武装力量的游击队管理着警察和军事人质获得的信息; 只要让他们知道什么适合他们，就几乎不可能与他们沟通。12 多年来，我们一直未能听到哥伦比亚军队每天为解放他们所做的所有努力。只有两个广播电台，即人质的爱和声音，有他们家人的消息，只有他们的家人。 结果 在哥伦比亚，有警察和士兵被绑架超过 12 年。他们只知道 FARC 游击队希望他们听到的消息。为了直接与他们的人交谈，告诉他们日常救援工作，并考虑到无线电是唯一的通信手段, 一首歌曲被创作出来，在用莫尔斯电码写的合唱中包含了一个隐藏的信息来鼓舞士气。十多年来，哥伦比亚军队的声音第一次以信息的力量突破了游击敌军的防线，并联系到他们的人，给他们力量和希望。我们知道这些信息是由于 “变色龙行动” 中两名获救士兵的证词而收到的。出于安全原因，他们的名字被保密。 警察和军事人质只能使用收音机，所以我们创作了一首名为《好日子》的歌，在这首歌中，人们认识到他们的勇气、爱和希望。成千上万的哥伦比亚人知道并唱歌。没有人知道的是，在合唱中，我们把信息放在莫尔斯电码中。 我们实现了基于军事训练我们的人被绑架，找到一种新的方式与他们交谈，使用莫尔斯电码。这首歌在哥伦比亚全境播放，尤其是在我们知道被绑架的人听的两个电台。成千上万的人听到了，包括哥伦比亚革命武装力量的成员，但是只有我们的 16 个人意识到隐藏的信息。十多年后，哥伦比亚军队设法与他们的士兵直接沟通。这些信息是由于 “变色龙行动” 中两名获救士兵的证词而收到的。出于安全原因，他们的名字被保密。
代码
案例简介：Describe the campaign/entry The guerrillas of the FARC in Colombia regulate the information that comes to the police and military hostages; just let them know what suits them, making it nearly impossible to communicate with them. Over more than 12 years, we have not been able to hear about all the efforts the Military Forces of Colombia make daily for their liberation. Only 2 radio stations, The Loving and Voices of the Hostages, have news of their families, only their families. Results In Colombia, there are policemen and soldiers who have been kidnapped for more than 12 years. They only find out about news that the FARC guerrilla wants them to hear. In an effort to speak directly to their men and tell them about their daily rescue efforts, and considering that radio is the only means of communication, a song was created which contained a hidden message to boost morale in the chorus written in Morse code. For the first time in over a decade the voice of the Military Forces of Colombia broke through guerrilla enemy lines with the power of information and reached their men to give them strength and hope. We knew the messages were received thanks to the testimony of 2 rescued soldiers in the ‘Chameleon Operation’. Their names have been kept confidential for security reasons. The police and military hostages only have access to radio, so we created a song called Better Days, where recognised their courage, love and hope. Thousands of Colombians knew and sang. What no one ever knew is that within the chorus, we put messages in Morse code. We achieved based on the military training of our men kidnapped, find a new way to talk to them, using Morse code. The song was played throughout the Colombian territory, especially on the 2 stations that we knew the abducted men listened. Thousands of people heard it, including members of the FARC, but only our 16 men realised the hidden messages. After more than a decade, the Military Forces of Colombia managed to communicate directly with their men. The messages were received thanks to the testimony of 2 rescued soldiers in the 'Chameleon Operation'. Their names have been kept confidential for security reasons.
The Code
案例简介：描述活动/条目 哥伦比亚革命武装力量的游击队管理着警察和军事人质获得的信息; 只要让他们知道什么适合他们，就几乎不可能与他们沟通。12 多年来，我们一直未能听到哥伦比亚军队每天为解放他们所做的所有努力。只有两个广播电台，即人质的爱和声音，有他们家人的消息，只有他们的家人。 结果 在哥伦比亚，有警察和士兵被绑架超过 12 年。他们只知道 FARC 游击队希望他们听到的消息。为了直接与他们的人交谈，告诉他们日常救援工作，并考虑到无线电是唯一的通信手段, 一首歌曲被创作出来，在用莫尔斯电码写的合唱中包含了一个隐藏的信息来鼓舞士气。十多年来，哥伦比亚军队的声音第一次以信息的力量突破了游击敌军的防线，并联系到他们的人，给他们力量和希望。我们知道这些信息是由于 “变色龙行动” 中两名获救士兵的证词而收到的。出于安全原因，他们的名字被保密。 警察和军事人质只能使用收音机，所以我们创作了一首名为《好日子》的歌，在这首歌中，人们认识到他们的勇气、爱和希望。成千上万的哥伦比亚人知道并唱歌。没有人知道的是，在合唱中，我们把信息放在莫尔斯电码中。 我们实现了基于军事训练我们的人被绑架，找到一种新的方式与他们交谈，使用莫尔斯电码。这首歌在哥伦比亚全境播放，尤其是在我们知道被绑架的人听的两个电台。成千上万的人听到了，包括哥伦比亚革命武装力量的成员，但是只有我们的 16 个人意识到隐藏的信息。十多年后，哥伦比亚军队设法与他们的士兵直接沟通。这些信息是由于 “变色龙行动” 中两名获救士兵的证词而收到的。出于安全原因，他们的名字被保密。
The Code
案例简介：Describe the campaign/entry The guerrillas of the FARC in Colombia regulate the information that comes to the police and military hostages; just let them know what suits them, making it nearly impossible to communicate with them. Over more than 12 years, we have not been able to hear about all the efforts the Military Forces of Colombia make daily for their liberation. Only 2 radio stations, The Loving and Voices of the Hostages, have news of their families, only their families. Results In Colombia, there are policemen and soldiers who have been kidnapped for more than 12 years. They only find out about news that the FARC guerrilla wants them to hear. In an effort to speak directly to their men and tell them about their daily rescue efforts, and considering that radio is the only means of communication, a song was created which contained a hidden message to boost morale in the chorus written in Morse code. For the first time in over a decade the voice of the Military Forces of Colombia broke through guerrilla enemy lines with the power of information and reached their men to give them strength and hope. We knew the messages were received thanks to the testimony of 2 rescued soldiers in the ‘Chameleon Operation’. Their names have been kept confidential for security reasons. The police and military hostages only have access to radio, so we created a song called Better Days, where recognised their courage, love and hope. Thousands of Colombians knew and sang. What no one ever knew is that within the chorus, we put messages in Morse code. We achieved based on the military training of our men kidnapped, find a new way to talk to them, using Morse code. The song was played throughout the Colombian territory, especially on the 2 stations that we knew the abducted men listened. Thousands of people heard it, including members of the FARC, but only our 16 men realised the hidden messages. After more than a decade, the Military Forces of Colombia managed to communicate directly with their men. The messages were received thanks to the testimony of 2 rescued soldiers in the 'Chameleon Operation'. Their names have been kept confidential for security reasons.
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基本信息
- 广告战役： #Armed Forces of Colombia-推广与活动-7873#
- 广告品牌： Armed Forces of Colombia
- 发布日期： 2000
- 行业领域： 公益慈善 , 公共事业
- 媒体类别： 短视频
- 广告语言： 英语
- 媒介平台： 网络
- 获得奖项：
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