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代码
案例简介：描述客户的简报: 在哥伦比亚，警察和士兵被绑架超过 12 年。他们不知道他们的家人或国家发生了什么，他们只知道游击队想让他们听到的消息。为了直接与他们的人交谈，告诉他们日常救援工作，并考虑到无线电是唯一的通信手段, 一首歌曲被创作出来，在用莫尔斯电码写的合唱中包含了隐藏的战斗信息。 创意执行: 在 12 年多的时间里，被绑架的警察和士兵只发现了哥伦比亚革命武装力量希望他们听到的消息。他们第一次通过这首歌及其在莫尔斯电码中的信息发现了现实和每天拯救他们的努力。 描述简短/目标的创造性解决方案。 接触被绑架超过 12 年的警察和士兵的唯一方法是通过无线电。这就是为什么我们创作了一首歌曲，在莫尔斯电码的合唱中隐藏了战斗的信息。300万哥伦比亚人听了这首歌，包括哥伦比亚革命武装力量游击队的成员，但是我们 16 名被绑架的警察和士兵是唯一理解这首歌的人。 尽可能详细地描述结果。 多亏了两名从武装部队获释的人，我们知道这些信息得到了接收和理解。勇气和希望的信息随后被传递给所有被绑架的人。
代码
案例简介：Describe the brief from the client: In Colombia there are policemen and soldiers who have been kidnapped for more than 12 years. They don´t know what has happened to their families or their country, they only find out about news that the guerilla wants them to hear. In an effort to speak directly to their men and tell them about their daily efforts for rescue, and considering that radio is the only means of communication, a song was created which contained a hidden message of combat in the chorus written in Morse code. Creative Execution: In over 12 years the kidnapped policemen and soldiers have only found out about news that the Farc wants them to hear. For the first time through this song and its messages in Morse code they found out about reality and the efforts being made every day to rescue them. Describe the creative solution to the brief/objective. The only way to reach the policemen and soldiers who have been kidnapped for over 12 years is by radio. This is why we created a song which had hidden messages of combat hidden in the chorus in Morse code. 3 million Colombians listened to the song, including members of the FARC guerilla, but our 16 kidnapped policemen and soldiers were the only ones who understood it. Describe the results in as much detail as possible. Thanks to two men from the armed forces which were freed, we know that these messages were received and understood. The message of courage and hope was then passed on to all the kidnapped men.
The Code
案例简介：描述客户的简报: 在哥伦比亚，警察和士兵被绑架超过 12 年。他们不知道他们的家人或国家发生了什么，他们只知道游击队想让他们听到的消息。为了直接与他们的人交谈，告诉他们日常救援工作，并考虑到无线电是唯一的通信手段, 一首歌曲被创作出来，在用莫尔斯电码写的合唱中包含了隐藏的战斗信息。 创意执行: 在 12 年多的时间里，被绑架的警察和士兵只发现了哥伦比亚革命武装力量希望他们听到的消息。他们第一次通过这首歌及其在莫尔斯电码中的信息发现了现实和每天拯救他们的努力。 描述简短/目标的创造性解决方案。 接触被绑架超过 12 年的警察和士兵的唯一方法是通过无线电。这就是为什么我们创作了一首歌曲，在莫尔斯电码的合唱中隐藏了战斗的信息。300万哥伦比亚人听了这首歌，包括哥伦比亚革命武装力量游击队的成员，但是我们 16 名被绑架的警察和士兵是唯一理解这首歌的人。 尽可能详细地描述结果。 多亏了两名从武装部队获释的人，我们知道这些信息得到了接收和理解。勇气和希望的信息随后被传递给所有被绑架的人。
The Code
案例简介：Describe the brief from the client: In Colombia there are policemen and soldiers who have been kidnapped for more than 12 years. They don´t know what has happened to their families or their country, they only find out about news that the guerilla wants them to hear. In an effort to speak directly to their men and tell them about their daily efforts for rescue, and considering that radio is the only means of communication, a song was created which contained a hidden message of combat in the chorus written in Morse code. Creative Execution: In over 12 years the kidnapped policemen and soldiers have only found out about news that the Farc wants them to hear. For the first time through this song and its messages in Morse code they found out about reality and the efforts being made every day to rescue them. Describe the creative solution to the brief/objective. The only way to reach the policemen and soldiers who have been kidnapped for over 12 years is by radio. This is why we created a song which had hidden messages of combat hidden in the chorus in Morse code. 3 million Colombians listened to the song, including members of the FARC guerilla, but our 16 kidnapped policemen and soldiers were the only ones who understood it. Describe the results in as much detail as possible. Thanks to two men from the armed forces which were freed, we know that these messages were received and understood. The message of courage and hope was then passed on to all the kidnapped men.
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基本信息
- 广告战役： #Armed Forces of Colombia-DM-7873#
- 广告品牌： Armed Forces of Colombia
- 发布日期： 2000
- 行业领域： 公益慈善 , 公共事业
- 媒体类别： 短视频
- 广告语言： 英语
- 媒介平台： 网络
- 获得奖项：
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