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游乐场
案例简介：天空移动推出最新的 “你好可能” 活动 莉莉·詹姆斯主演 第8名 2月: 天空移动在其 “你好可能” 活动中推出了下一期，英国明星莉莉在其中 当您拥有Sky Mobile的备用数据时，James发现了看似无穷无尽的可能性。 “你好可能” 活动中的最新迭代， 由ENGINE Creative创建，邀请人们进入天空移动的明亮乐观的世界-通常的规则不适用。 在新的电视广告中，莉莉·詹姆斯 (Lily James) 显示 一家人参观了一个有趣的博览会，在神奇的Sky Mobile世界中，您可以做以前无法做的事情-例如将游乐场门票变成一只蓬松的企鹅。游乐场门票被用作移动数据的类比，天空移动滚动 这样他们的客户就可以分享它，把它变成奖励，或者在他们需要的时候保留它。 该活动在天空的电视和VOD上启动 媒体，ITV和第4频道在2月8日上播放，一直运行到3月31日。 由Patrik执导的电视广告 冯·克鲁森斯特杰纳 (von Krusenstjerna) 通过TRAKTOR/Stink，以沙滩男孩的经典电影《不会很好》为配乐。 因为新型冠状病毒肺炎的限制， 广告的趣味博览会必须在Pinewood Studios的受控环境中构建。生产会议远程举行新型冠状病毒肺炎 每天在现场进行严格的测试，同时组装了一个远程视频村，以使代理商和客户团队几乎可以在家中加入。视觉奇观是通过完全管理的虚拟后期制作过程而栩栩如生的 远程。 天空移动的 “你好可能” 平台是 源于一种信念，即过去旧的，僵化的移动网络过于僵化。Sky Mobile提供了一种受欢迎的解毒剂，为客户提供了更灵活的网络的自由，并使以前没有的成为可能。 Pierre Coppin，天空移动市场总监， 他说: 可能性世界的新篇章给我们带来了我们如何继续使不可能成为可能。在本批中，我们展示了Sky Mobile如何滚动备用移动数据，以便我们的客户可以选择他们想用它做什么。我们希望 在这个充满挑战的时代，这个充满热情的家庭时刻和迷人的蓬松企鹅将在人们的脸上露出微笑。 Leon Jaume，引擎执行创意总监， 他说: 当你的世界是一种可能性时，你不能被仅仅是一场大流行吓倒。因此，尽管被限制在拍摄、蒙面和冰冻中，但在12月的英国，Traktor的华丽和20世纪20年代神奇的触感让人们栩栩如生 夏天的夜晚在游乐场给我们大家带来一点欢呼。 臭味电影导演Traktor说: 我们很荣幸 为了有机会将Sky Mobile Lily James广告系列提升到一个新的水平，并使乐队与Leon和其他引擎重新团结在一起。由于Covid潜伏着，我们无法前往过去的竞选活动中充满异国情调的地方，不得不想办法拍摄 舞台上这些非常外在的小故事。凭借我们令人惊叹的Traktor/Stink London家族的聪明才智和松林罗杰·摩尔舞台的宽敞空间，我们很幸运地制作了一些非常漂亮的东西。享受。
游乐场
案例简介：Sky Mobile launches latest “Hello Possible” campaign starring Lily James 8th Feb: Sky Mobile has launched the next instalment in its “Hello Possible” campaign in which British star Lily James uncovers the seemingly endless possibilities at your fingertips when you have spare data with Sky Mobile. The latest iteration in the “Hello Possible” campaign, created by ENGINE Creative, invites people into the bright and optimistic world of Sky Mobile – where the usual rules don’t apply. In the new TV ad, Lily James shows a family visiting a fun fair that, in the magical world of Sky Mobile, you can do things you couldn’t before – such as turning fairground tickets into a giant fluffy penguin. The fairground tickets are used as an analogy for mobile data, which Sky Mobile rolls over so their customers can share it, turn it into rewards or keep it for when they’ll need it. The campaign launches across TV and VOD on Sky Media, ITV and Channel 4 on February 8th and runs until March 31st. The TV ad, which was directed by Patrik von Krusenstjerna through TRAKTOR / Stink, features The Beach Boys’ classic ‘Wouldn’t It Be Nice’ as the soundtrack. For the shoot, because of Covid-19 restrictions, the ad’s fun fair set had to be built in a controlled environment at Pinewood Studios. Production meetings were held remotely and Covid-19 testing was carried out rigorously each day on set while a remote video village was assembled to allow the agency and client team to join virtually from home. The visual spectacle was brought to life by a virtual post production process which was managed entirely remotely. The “Hello Possible” platform for Sky Mobile is born out of a belief that the old, rigid mobile networks of the past are too inflexible. Sky Mobile provides a welcome antidote, offering customers the freedom of a more flexible network and making possible what was not previously so. Pierre Coppin, Director of Marketing, Sky Mobile, said: This new chapter of the world of possibilities brings to life how we continue to make the impossible possible. In this instalment, we show how Sky Mobile rolls over spare mobile data so our customers can choose what they want to do with it. We hope that this warm family moment at the fun fair and the charming fluffy penguin will put a smile on people’s faces in these challenging times. Leon Jaume, Executive Creative Director, Engine, said: When your world is one of possibilities you can’t be deterred by a mere pandemic. So, despite being restricted to shooting, masked up and freezing, in the UK in December, the panache of Traktor and 1920’s magical touch have brought to life the perfect summer’s evening at a funfair to give us all a bit of cheer. Traktor, Director, Stink Films said: We were honoured to get a chance to take the Sky Mobile Lily James campaign to the next level, and get the band back together with Leon and other Engines. With Covid lurking we couldn't travel to the exotic places of the past campaigns, and had to figure out a way to shoot these very exterior little tales on a stage. With the clever minds of our amazing Traktor/Stink London family and the spacious space of the Roger Moore stage at Pinewood, we were fortunate to craft something really nice. Enjoy.
Funfair
案例简介：天空移动推出最新的 “你好可能” 活动 莉莉·詹姆斯主演 第8名 2月: 天空移动在其 “你好可能” 活动中推出了下一期，英国明星莉莉在其中 当您拥有Sky Mobile的备用数据时，James发现了看似无穷无尽的可能性。 “你好可能” 活动中的最新迭代， 由ENGINE Creative创建，邀请人们进入天空移动的明亮乐观的世界-通常的规则不适用。 在新的电视广告中，莉莉·詹姆斯 (Lily James) 显示 一家人参观了一个有趣的博览会，在神奇的Sky Mobile世界中，您可以做以前无法做的事情-例如将游乐场门票变成一只蓬松的企鹅。游乐场门票被用作移动数据的类比，天空移动滚动 这样他们的客户就可以分享它，把它变成奖励，或者在他们需要的时候保留它。 该活动在天空的电视和VOD上启动 媒体，ITV和第4频道在2月8日上播放，一直运行到3月31日。 由Patrik执导的电视广告 冯·克鲁森斯特杰纳 (von Krusenstjerna) 通过TRAKTOR/Stink，以沙滩男孩的经典电影《不会很好》为配乐。 因为新型冠状病毒肺炎的限制， 广告的趣味博览会必须在Pinewood Studios的受控环境中构建。生产会议远程举行新型冠状病毒肺炎 每天在现场进行严格的测试，同时组装了一个远程视频村，以使代理商和客户团队几乎可以在家中加入。视觉奇观是通过完全管理的虚拟后期制作过程而栩栩如生的 远程。 天空移动的 “你好可能” 平台是 源于一种信念，即过去旧的，僵化的移动网络过于僵化。Sky Mobile提供了一种受欢迎的解毒剂，为客户提供了更灵活的网络的自由，并使以前没有的成为可能。 Pierre Coppin，天空移动市场总监， 他说: 可能性世界的新篇章给我们带来了我们如何继续使不可能成为可能。在本批中，我们展示了Sky Mobile如何滚动备用移动数据，以便我们的客户可以选择他们想用它做什么。我们希望 在这个充满挑战的时代，这个充满热情的家庭时刻和迷人的蓬松企鹅将在人们的脸上露出微笑。 Leon Jaume，引擎执行创意总监， 他说: 当你的世界是一种可能性时，你不能被仅仅是一场大流行吓倒。因此，尽管被限制在拍摄、蒙面和冰冻中，但在12月的英国，Traktor的华丽和20世纪20年代神奇的触感让人们栩栩如生 夏天的夜晚在游乐场给我们大家带来一点欢呼。 臭味电影导演Traktor说: 我们很荣幸 为了有机会将Sky Mobile Lily James广告系列提升到一个新的水平，并使乐队与Leon和其他引擎重新团结在一起。由于Covid潜伏着，我们无法前往过去的竞选活动中充满异国情调的地方，不得不想办法拍摄 舞台上这些非常外在的小故事。凭借我们令人惊叹的Traktor/Stink London家族的聪明才智和松林罗杰·摩尔舞台的宽敞空间，我们很幸运地制作了一些非常漂亮的东西。享受。
Funfair
案例简介：Sky Mobile launches latest “Hello Possible” campaign starring Lily James 8th Feb: Sky Mobile has launched the next instalment in its “Hello Possible” campaign in which British star Lily James uncovers the seemingly endless possibilities at your fingertips when you have spare data with Sky Mobile. The latest iteration in the “Hello Possible” campaign, created by ENGINE Creative, invites people into the bright and optimistic world of Sky Mobile – where the usual rules don’t apply. In the new TV ad, Lily James shows a family visiting a fun fair that, in the magical world of Sky Mobile, you can do things you couldn’t before – such as turning fairground tickets into a giant fluffy penguin. The fairground tickets are used as an analogy for mobile data, which Sky Mobile rolls over so their customers can share it, turn it into rewards or keep it for when they’ll need it. The campaign launches across TV and VOD on Sky Media, ITV and Channel 4 on February 8th and runs until March 31st. The TV ad, which was directed by Patrik von Krusenstjerna through TRAKTOR / Stink, features The Beach Boys’ classic ‘Wouldn’t It Be Nice’ as the soundtrack. For the shoot, because of Covid-19 restrictions, the ad’s fun fair set had to be built in a controlled environment at Pinewood Studios. Production meetings were held remotely and Covid-19 testing was carried out rigorously each day on set while a remote video village was assembled to allow the agency and client team to join virtually from home. The visual spectacle was brought to life by a virtual post production process which was managed entirely remotely. The “Hello Possible” platform for Sky Mobile is born out of a belief that the old, rigid mobile networks of the past are too inflexible. Sky Mobile provides a welcome antidote, offering customers the freedom of a more flexible network and making possible what was not previously so. Pierre Coppin, Director of Marketing, Sky Mobile, said: This new chapter of the world of possibilities brings to life how we continue to make the impossible possible. In this instalment, we show how Sky Mobile rolls over spare mobile data so our customers can choose what they want to do with it. We hope that this warm family moment at the fun fair and the charming fluffy penguin will put a smile on people’s faces in these challenging times. Leon Jaume, Executive Creative Director, Engine, said: When your world is one of possibilities you can’t be deterred by a mere pandemic. So, despite being restricted to shooting, masked up and freezing, in the UK in December, the panache of Traktor and 1920’s magical touch have brought to life the perfect summer’s evening at a funfair to give us all a bit of cheer. Traktor, Director, Stink Films said: We were honoured to get a chance to take the Sky Mobile Lily James campaign to the next level, and get the band back together with Leon and other Engines. With Covid lurking we couldn't travel to the exotic places of the past campaigns, and had to figure out a way to shoot these very exterior little tales on a stage. With the clever minds of our amazing Traktor/Stink London family and the spacious space of the Roger Moore stage at Pinewood, we were fortunate to craft something really nice. Enjoy.
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