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你嘴里的乐趣
案例简介：日本领先的蔬菜腌制基地 Ebara 在年轻一代家庭的受欢迎程度和销售额都在下滑。Ebara 想让新妈妈注意到 Ebara 的酱能让蔬菜更美味。 我们的策略是去孩子们在的地方，游乐园，给他们一个非常独特的互动体验，蔬菜是英雄。 在游乐园里介绍一个新的景点，孩子们可以用他们从未体验过的方式吃蔬菜。我们发明了一种虚拟现实设备，通过 “骨传导技术” 在你的大脑中触发幻觉。当咬黄瓜或胡萝卜时，孩子们可以体验到烟花在他们上方爆炸，恐龙在他们身后咆哮，或者他们在过山车上。大脑感知传导，通过牙齿和舌头传递，作为一个声音信号。
你嘴里的乐趣
案例简介：Ebara, Japan's leading vegetable pickling base, is slipping in popularity and sales with younger generation families. Ebara wanted to engage new mom's attention to the fact that Ebara's sauce can make vegetables more delicious. Our Strategy was to go where kids are, amusement parks, and give them a very uniquely interact experience with vegetables as the heroes. Introducing "FUNFAIR IN YOUR MOUTH" a new attraction inside the amusement park where children can eat vegetables in a way they never experienced before. We've invented a virtual reality device that triggers illusions in your brain with "bone conduction technology." When biting into a cucumber or carrot, children can have the experience that FIREWORKS ARE EXPLODING above them or a DINOSAUR IS ROARING behind them or they are ON A ROLLER COASTER. The brain perceives the conduction, transferred via the teeth and tongue, as a sound signal.
Funfair in Your Mouth
案例简介：日本领先的蔬菜腌制基地 Ebara 在年轻一代家庭的受欢迎程度和销售额都在下滑。Ebara 想让新妈妈注意到 Ebara 的酱能让蔬菜更美味。 我们的策略是去孩子们在的地方，游乐园，给他们一个非常独特的互动体验，蔬菜是英雄。 在游乐园里介绍一个新的景点，孩子们可以用他们从未体验过的方式吃蔬菜。我们发明了一种虚拟现实设备，通过 “骨传导技术” 在你的大脑中触发幻觉。当咬黄瓜或胡萝卜时，孩子们可以体验到烟花在他们上方爆炸，恐龙在他们身后咆哮，或者他们在过山车上。大脑感知传导，通过牙齿和舌头传递，作为一个声音信号。
Funfair in Your Mouth
案例简介：Ebara, Japan's leading vegetable pickling base, is slipping in popularity and sales with younger generation families. Ebara wanted to engage new mom's attention to the fact that Ebara's sauce can make vegetables more delicious. Our Strategy was to go where kids are, amusement parks, and give them a very uniquely interact experience with vegetables as the heroes. Introducing "FUNFAIR IN YOUR MOUTH" a new attraction inside the amusement park where children can eat vegetables in a way they never experienced before. We've invented a virtual reality device that triggers illusions in your brain with "bone conduction technology." When biting into a cucumber or carrot, children can have the experience that FIREWORKS ARE EXPLODING above them or a DINOSAUR IS ROARING behind them or they are ON A ROLLER COASTER. The brain perceives the conduction, transferred via the teeth and tongue, as a sound signal.
你嘴里的乐趣
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Funfair in Your Mouth
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