Delicious Supplement|短视频|广告营销案例【ADGuider广告指南】

美味的补充

案例简介：概要压力和过度劳累的日本人忽视了他们的营养需求，增加了国家医疗保健系统的负担。日本铁路是日本最著名的铁路公司，车站里有许多熟食广场，它想成为人们生活的基础设施。战略现代忙碌的日本人平均只能吃 21 分钟的午餐，比 30 年前短了大约 10 分钟。所以他们更依赖快速饮食方式来度过忙碌的日子。他们通常在车站大楼购买饭盒，并把它们带到办公室吃快餐。他们几乎没有时间考虑每种饮食的营养。日本铁路公司希望通过车站大楼的简单实用的午餐服务来支持他们，同时提高商店的交通和销售。结果在不到两周的时间里，印象达到 282,090 以上。与去年相比，销售额达到 122.5%。包括日本最负盛名的商业电视节目在内的许多媒体都将这项服务作为饮食创新。这项服务现在正在全国推广。执行首先，美味的补充剂通过与最初的人工智能聊天来诊断你现在需要什么营养。然后它给你开了一个午餐胶囊，让你把你最喜欢的熟食店和你需要的营养结合起来。最初的人工智能和所有熟食店都由专业营养师管理。去年夏天，这项服务在东京附近车站的一个美食广场推出。现在车站大楼的一些食品店正准备采用这项服务。活动描述美味的补充是一个单独定制的，营养完整的补充规定的营养学家。通过 LINE messaging 应用程序使用人工智能诊断，客户可以选择正确的混合式熟食胶囊组合。每种胶囊都可以帮助顾客用一系列食物重新平衡他们的营养需求，这些食物可以产生 220万种组合。

美味的补充

案例简介：Synopsis Stressed and overworked Japanese are ignoring their nutritional needs, increasing the burden on the country’s healthcare system. Japan Railways, the most prominent rail company in Japan with many deli food courts in it’s stations, wants to become people’s life infrastructures. Strategy Modern busy Japanese can only spend 21 minutes on lunch on average, about 10-min shorter than 30 years ago. So they depend more on the fast-diet style to survive busy days. They usually purchase lunch boxes at station buildings and bring them to offices for fast lunch. They have little time to think about the nutrition from each diet. Japan railways wanted to support them through the easy-and-functional lunch service from a station building while uplifting the traffics & sales of stores. Outcome Impressions amounted to over105,282,090 in less than two weeks. The sales achieved 122.5% vs year ago. Plenty of media including Japanese most prestigious business TV program covered this service as the diet innovation. And the service is now being rolled out nationally. Execution First, delicious supplement diagnoses what nutrition you need now through chats with its original AI. Then it prescribes you a lunch capsule for you to combine your favorite delis with your needed nutrition. The original AI and all delis are managed by the professional nutritionist. The service launched at one food court of the station building near Tokyo last summer. And now some food stores at station buildings are preparing to adopt the service. CampaignDescription DELICIOUS SUPPLEMENT is an individually tailored, nutritionally complete supplement prescribed by a nutritionist. Using AI diagnosis through the LINE messaging app customers are prescribed the right combination of pick-and-mix style deli capsules. Each capsule helps customers rebalance their nutritional needs with a range of food that can create 2.2 million combinations.