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    老香料: 维登·肯尼迪的马可·爱O和面具

    案例简介:

    老香料: 维登·肯尼迪的马可·爱O和面具

    案例简介:

    Old Spice: Marco Love O and Mask by Wieden+Kennedy

    案例简介:

    Old Spice: Marco Love O and Mask by Wieden+Kennedy

    案例简介:

    老香料: 维登·肯尼迪的马可·爱O和面具

    暂无简介

    Old Spice: Marco Love O and Mask by Wieden+Kennedy

    暂无简介

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    广告公司: Wieden+Kennedy

    案例详情

    In the latest two spots for Old Spice, Wieden + Kennedy continues its odd ways, but with a Valentine's Day twist. It continues the 'Red Sweater' theme started during the Grammy Awards, that aired in French.In 'Marco Love-O', a beautiful woman in a long red dress runs through a fancy darkened palace, calling out “Old”; In response, a handsome, tuxedo-wearing man emerges from behind a fancy statue, returning her haunting call with “Spice.” Where could he/she be? Will they find each other? Perhaps he’s hiding inside a giant, museum-quality Old Spice Ambassador stick. A broken mirror makes it all seem so hopeless. At last, “Old” and “Spice” find each other, proving that there’s no need to chase the premium scent that you desire.'Mask' states, if the masks we wear define us, then this commercial selling Old Spice hair products is a peerless study into the psychology of the human brain revealing that deep down within the human beast is an infant baby that is motivated by five basic necessities: fuel, shelter, companionship, mental stimulation, and fajitas meals.CreditsCLIENT: Old SpiceBRAND DIRECTOR: Bobbie Jo EhlersASSOCIATE BRAND DIRECTOR: Matt KrehbielBRAND MANAGER: Gwynedd DavisASSISTANT BRAND MANAGER: Dan GeerW+K PORTLANDExecutive Creative Directors: Eric Baldwin, Jason Bagley, Susan Hoffman, Mark FitzloffCreative Directors: Matt Sorrell, Ashley Davis-MarshallCopywriter: Andy LaugenourArt Director: Robbie RaneExecutive Producer: Endy HedmanProducer: Byron T. OshiroBusiness Affairs: Dusty SlowikStrategic Planning: Britton Taylor, Drew PhillipsAccount Executive: Dave EllerbeeManagement Supervisor: Phil WilliamsAccount Director: Thomas HarveyPRODUCTIONProduction Company: Biscuit FilmworksDirector: Steve RogersExecutive Producer: Holly VegaLine Producer: Pip SmartDirector of Photography: Mandy WalkerEDITORIALEditorial Company: Arcade EditEditor: Geoff HounsellAsst. Editor: Laura SanfordPost Producer: Adam Becht, Alexa AtkinManaging Partner: Damian StevensExecutive Producer: Crissy DeSimoneHead of Production: Kirsten Thon-WebbVFX Company: The MillShoot Supervisor: Tim DaviesFlame 2D Lead Artist: Tim Davies, Tim RudgardFlame 2D Artist: James Allen, Lisa Ryan, Scott Wilson, Alex Candish, Tim Robbins, Andy Dill, Chris Knight, Benoit Mannequin, Dag IvarsoyExecutive Producer: Enca KaulVFX Producer: Anastasia von Rahl (Senior Producer), Dale NichollsProduction Coordinator: Jalisa HouseAdditional VFXVFX Company: JointColourist: David JahnsFlame 2D Lead Artist: Leif PetersonFlame 2D Artist: Noah Poole, Andy Bate, David JahnsRoto: Trace VFXVFX Producer: Rebekah KoerbelGRADEColour Company: The MillColour Executive Producer: Thatcher PetersonColour Producer: Diane ValeraColourist: Adam ScottMUSIC + SOUND DESIGNMusic+Sound Company: StimmungCreative Director: Rory DoggettExecutive Producer: Kristina IwankiwMIXMix Company: JointMixer: Noah WoodburnAssistant Mixer: Natalie HuizengaProducer: Jen Milano

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