Artist/designer/director Kyle Bean’s work inspired the new Land O’Lakes “Farm to Table” campaign.Bean and the team at Hornet have produced work for the likes of Amazon, McDonald’s, Google and Nike, so it was natural for the Martin Agency to partner with them to unpack Land O’Lakes simple message of simple ingredients into hand-crafted, seamless stop motion animations.Every single set element was crafted from various materials, down to the ends of paint brushes to create the tiny wheat fields. A behind-the-scenes video captures the art.Nothing was ordinary, even the table, which Kyle commissioned his friend, a carpenter, to make. Music and lyrics were crafted specifically for the creative concept by Lullatone, a Japanese musical duo based in Nagoya.CreditsClient Credits:Chief Marketing Officer: Tim ScottDirector, Integrated Marketing: Julia AnderlaMarketing Director: Catherine FoxDirector, Test Kitchens: Becky WahlundAgency Credits:SVP, Executive Creative Director: Andy AzulaSVP, Creative Director: Anne-Marie HiteAssociate Creative Director: Tara GormanSenior Copywriter: Lassiter StoneExecutive Producer: Pamela MahanVP, Group Account Director: Carey ElyAccount Supervisor: Sarah Smith Junior Content Producer: M.A. WilliamsProject Manager: Stephanie Strickland AshworthFinancial Affairs Manager: Elizabeth MooreBusiness Affairs Supervisor: Alice Isner Pre-ProductionStoryboard Artist: Elena ManettaSet Designer: Kyle BeanStyle Frames: Bryan LashelleSign Typography Design: Nicholas FredricksonProductionProduction Co: Hornet Executive Producer: Hana Shimizu Head of Production: Sang-Jin Bae Development Producer: Kristin LabriolaProducer: Dez Stavracos Line Producer (live-action): Patrick DuguidAssistant Director: Ezra SumnerDirector of Photography: Toby HowellVFX Supervisor: John MattiuzziFood Stylist: Lucy Ruth HathawayFood Stylist Assistant: Lizzie Wedderburn1st AC: Jon Mitchell1st AC stop motion: Max HalsteadGaffer: Robin BrighamElectric & Grip: Paul Burns, Rob StewartStop Motion Animator: Andy BiddleStop Motion Animator Assistant: Luke George Animation Rigger: Robin JacksonProduction Designer: Jack KirbyLead Model Maker: Tim WarrenModel Maker: Emma Rose Dade, Victoria LeesArt Dept. Assistant: Henry RollinsModel Maker Trainee: Jason LarcombeScript Supervisor: Jane FryersVTR: Chaz NorthamDIT: Vlad MartinsProduction Manager: Katie KeithProduction Assistant: Charlie JonesProduction Runner: Charlie DorisStudio Manager: Elizabeth DayCatering: Konrad LindholmTalent Agency: Hired HandsTalent: Mirabel Stuart Post-ProductionLead Compositor John MattiuzziCompositor: Rachel Rardin, John Stanch, Xiaoxiao TangColorist: Evan KultangwatanaEditor: Anita ChaoSoundAudio Post Facility RainmakerProducer Kristin O’ConnorSound Designer and Mixer Mike O’ConnorVoiceover Artist Grace LangstaffMusicCustom Music Lullatone