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DGT西班牙: 标志性自行车
案例简介：
DGT西班牙: 标志性自行车
案例简介：
DGT Spain: The Iconic Bikes
案例简介：
DGT Spain: The Iconic Bikes
案例简介：
DGT西班牙: 标志性自行车
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DGT Spain: The Iconic Bikes
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Some of the most iconic cars in history converted into a more efFicient way of transportation. DGT (Spanish Traffic Department) and the Spanish Government needed to raise awareness that another way of getting around the city is possible, and there are always alternatives to cars. To change people's perception, we decided to turn some of the most iconic cars in cinema history into actual bicycles. Because you don´t need to be in a movie to change the world. These special built bikes were launched to the public on many channels, including print, outdoor, cinema posters, and digital. Furthermore, they were displayed in different parts of the city, becoming an object of desire for hundreds of consumers.
涵盖全球100万精选案例，涉及2800个行业，包含63000个品牌
热门节日97个，23个维度智能搜索
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项目比稿
品类案例按时间展现，借鉴同品牌策略，比稿提案轻松中标
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创意策划
任意搜索品牌关键词，脑洞创意策划1秒呈现
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竞品调研
一键搜索竞品往年广告，一眼掌握对手市场定位
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行业研究
热词查看洞悉爆点，抢占行业趋势红利
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