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ADAPTOYS
案例简介：Christopher & Dana Reeve Foundation，360i 和纽约的 AXIOS 联手创造了适应玩具的流行玩具版本，允许瘫痪的人与家人积极玩耍, 使用包括运动传感器、语音激活和 sip 和 puff 接口在内的技术。我们被启发来创造这些产品，因为游戏是一个通用的连接器 -- 它提高了生活质量，连接了人们的情感，并避免了压力和抑郁。为了说明这些玩具对瘫痪患者的影响，我们与 tinygiant 和导演 Charlie Mysak 以及《流体社论》的吉姆 · 鲁比诺合作, 为了制作一部引人注目的电影，前罗格斯大学足球运动员埃里克 · 罗格朗在 2010年一场广为人知的比赛中颈部以下瘫痪,唐娜 · 洛维奇和四肢瘫患者 -- 都体验到了能够积极与 Adaptoys 赛车和投球手比赛的快乐。为了将 Adaptoys 大规模推向市场，我们在 Adaptoys.org 发起了一场众筹活动。 战略 我们采访了患有瘫痪的人，询问他们面临的挑战以及技术如何帮助改善他们的生活。我们的研究表明，虽然许多创新对管理日常任务很有用，包括移动/锻炼、沟通、自动等。, 很少有帮助娱乐活动的人 -- 尤其是那些与成年人与幼儿互动相关的活动。这让我们探索了目前流动性有限的人使用的现有技术，以及如何适应玩具。我们选择使用现有的解决方案作为输入设备，因为他们已经被那些患有瘫痪的人所熟悉，从而减少了学习曲线。对于我们的试点项目，我们想通过与来自不同背景的个人分享玩具来展示它们的普遍吸引力，我们把原型带到我们的家庭,在那里他们会最放心地和他们一起玩。 执行 在构建了我们的原型几周后，我们为两个有瘫痪亲人的家庭主持了这项技术的揭幕仪式。我们参观了他们的家，教他们如何使用这些设备，当他们在生活中以以前无法接触到的方式与孩子们玩耍时，他们脸上带着微笑。我们在视频中捕捉到了发自内心的时刻，制作了一部引人注目的短片，帮助我们了解 Adaptoys 改变生活的影响。为了给尽可能多的家庭带来这种快乐，我们在 Adaptoys.org 发起了一项众筹计划，这样我们就可以大规模生产玩具。这部电影在 Adaptoys.org 、基金会的社交频道上播出，并与媒体一起播出。 活动描述 为了帮助瘫痪患者再次玩耍，我们创建了 Adaptoys，利用旨在帮助瘫痪患者生活的现有技术 -- 语音激活、运动传感器和 sip-and-puff (SNP) 辅助技术。我们设计并制造了两个玩具的原型: 一辆遥控汽车和一台棒球投球机。遥控汽车由装有吸管的耳机供电，用户可以呼气使汽车加速，或者吸气逆转。耳机上的运动传感器根据用户的头部运动向左或向右引导汽车。一个语音控制的投球机根据用户的命令扔出一个球，投掷弹出式窗口、落地球和击球。为了介绍 Adaptoys，前罗格斯大学足球运动员埃里克 · 罗格朗，他在一场广为人知的比赛中颈部以下瘫痪, 说明了这些玩具在一部引人注目的电影中的影响，因为他和他的年轻侄子一起玩。 结果 截至戛纳提交截止日期，仅在上市三天后, 该运动产生了 450 多个全球媒体投放，并引发了一场关于需要更多地利用技术为身体受限的个人开发适应产品的对话。《财富》杂志: “我本想和爸爸一起赛车或扔球，但技术并不存在。现在，谢天谢地，它做到了。”-- 已故超人明星克里斯托弗 · 里夫的儿子威尔 · 里夫:“ 一个必要的创新。每个人都值得玩。赫芬顿邮报: “Adaptoys 正在改变瘫痪患者的游戏。创造力: “这些不可思议的玩具终于让瘫痪的成年人和家人一起玩了。福克斯新闻: “Adaptoys 彻底改变了瘫痪家庭的游戏时间。 ”在公众的支持下,我们的目标是大规模生产适应性玩具，这样玩具就可以送到家庭度假。欲了解更多信息，请访问 www.awardmaterial.com/Adaptoys 概要 将近每 50 个美国人中就有一个患有瘫痪。虽然技术的进步已经使从家庭到汽车的一切都适应了，这样身体残疾的人就可以进行我们大多数人认为理所当然的简单的日常活动，但生活的一个领域是很大程度上被忽视: 玩。游戏是一个通用的连接器 -- 它提高了生活质量，连接了人们的情感，并避免了压力和抑郁。但是对于 560万面临某种形式瘫痪的美国人来说，这些经历是困难的，如果不是不可能的话，并且无法与家人充分互动和玩耍是一个具有挑战性的障碍。我们想帮助克里斯托弗和达纳 · 里夫基金会,一个致力于提高瘫痪患者生活质量的组织，使瘫痪患者有可能重新与家人团聚, 并点燃了关于无障碍玩具需求的对话。
ADAPTOYS
案例简介：The Christopher & Dana Reeve Foundation, 360i and AXIOS NYC joined forces to create Adaptoys — adapted versions of popular toys that allow people with paralysis to engage in active play with their families, using technology including motion sensors, voice activation and sip-and-puff interfaces. We were inspired to create these products because play is a universal connector – it improves quality of life, connects people emotionally and wards off stress and depression. To illustrate the impact these toys can have for individuals living with paralysis, we worked with tinygiant and Director Charlie Mysak, and Jim Rubino from Fluid Editorial, to create a compelling film featuring former Rutgers University football player Eric LeGrand, who was paralyzed from the neck down during a highly publicized game in 2010, and Donna Lowich, who is living with quadriplegia — both experiencing the joy of being able to actively play with Adaptoys race cars and a ball pitcher. And to bring Adaptoys to market at scale, we’ve launched a crowdfunding campaign at Adaptoys.org. Strategy We spoke with individuals living with paralysis and asked them about their challenges and how technology has helped to improve their lives. Our research showed that while many of the innovations were useful for managing daily tasks including mobility/exercise, communication, auto, etc., there were few that helped with recreational activities – particularly those that related to adults interacting with young children. This led us to explore existing technologies currently used by people with limited mobility, and how they could be adapted to toys. We chose to use existing solutions as input devices, because they would already be familiar to those living with paralysis, thus reducing the learning curve.For our pilot program, we wanted to show the universal appeal of the toys by sharing them with individuals from different backgrounds, and we brought the prototypes to our families’ homes, where they would be most at ease playing with them. Execution After several weeks building our prototypes, we hosted an unveiling of the technology to two families with loved ones living with paralysis. We visited their homes and taught them how to use the devices, bringing smiles to their faces as they played with the children in their lives in a way that had previously been inaccessible. We captured the heartfelt moments on video, creating a compelling short film to help us get the word out about the life-changing impact of Adaptoys.To bring this joy to as many families as possible, we launched a crowdfunding initiative at Adaptoys.org so that we could produce the toys on a larger scale. The film was featured on Adaptoys.org, on the Foundation’s social channels, and seeded with the press. Campaign Description To help people with paralysis play again, we created Adaptoys, utilizing existing technologies designed to help people living with paralysis — voice activation, motion sensors and sip-and-puff (SNP) assistive technology. We designed and built prototypes of two toys: a remote-controlled car and a baseball pitching machine. The remote control car is powered by a headset equipped with a straw, into which users can exhale to cause the car to accelerate, or inhale to reverse. Motion sensors on the headset steer the car left or right based on the user’s head movement. And a voice-controlled pitching machine throws a ball on the user’s command, tossing pop-ups, groundballs and strikes.To introduce Adaptoys, former Rutgers football player Eric LeGrand, who was paralyzed from the neck down in a highly publicized game, illustrates the impact these toys can have in a compelling film as he plays with his young nephews. Outcome As of the Cannes submission deadline, after only three days in-market, the campaign generated more than 450 global media placements and sparked a conversation about the need to utilize technology more in the development of adapted products for individuals living with physical limitations. FORTUNE: “I would have loved to race cars or toss a ball with my dad, but the technology didn’t exist. Now, thankfully, it does.” — Will Reeve, son of late Superman star Christopher ReevePEOPLE: “A necessary innovation. Everyone deserves to play.” HUFFINGTON POST: “Adaptoys is changing the game for people with paralysis.” CREATIVITY: “These incredible toys let paralyzed adults play with their families at last."FOX NEWS: “Adaptoys revolutionizes playtime for families living with paralysis.” With the support of the public, we aim to produce Adaptoys at scale so that the toys can be delivered to families for the holidays. For more information visit www.awardmaterial.com/Adaptoys Synopsis Nearly 1 in 50 Americans are living with paralysis. While advancements in technology have adapted everything from homes to automobiles so that people with physical disabilities can carry out simple daily activities that most of us take for granted, one area of life has been largely overlooked: play. Play is a universal connector—it improves quality of life, connects people emotionally and wards off stress and depression. But for the 5.6 million Americans who face some form of paralysis, these experiences are difficult, if not impossible, and the inability to fully interact and play with their family is a challenging barrier.We wanted to help the Christopher & Dana Reeve Foundation, an organization dedicated to improving the quality of life for people living with paralysis, make it possible for people living with paralysis to rejoin playtime with their families, and ignite a conversation about the need for accessible toys.
ADAPTOYS
案例简介：Christopher & Dana Reeve Foundation，360i 和纽约的 AXIOS 联手创造了适应玩具的流行玩具版本，允许瘫痪的人与家人积极玩耍, 使用包括运动传感器、语音激活和 sip 和 puff 接口在内的技术。我们被启发来创造这些产品，因为游戏是一个通用的连接器 -- 它提高了生活质量，连接了人们的情感，并避免了压力和抑郁。为了说明这些玩具对瘫痪患者的影响，我们与 tinygiant 和导演 Charlie Mysak 以及《流体社论》的吉姆 · 鲁比诺合作, 为了制作一部引人注目的电影，前罗格斯大学足球运动员埃里克 · 罗格朗在 2010年一场广为人知的比赛中颈部以下瘫痪,唐娜 · 洛维奇和四肢瘫患者 -- 都体验到了能够积极与 Adaptoys 赛车和投球手比赛的快乐。为了将 Adaptoys 大规模推向市场，我们在 Adaptoys.org 发起了一场众筹活动。 战略 我们采访了患有瘫痪的人，询问他们面临的挑战以及技术如何帮助改善他们的生活。我们的研究表明，虽然许多创新对管理日常任务很有用，包括移动/锻炼、沟通、自动等。, 很少有帮助娱乐活动的人 -- 尤其是那些与成年人与幼儿互动相关的活动。这让我们探索了目前流动性有限的人使用的现有技术，以及如何适应玩具。我们选择使用现有的解决方案作为输入设备，因为他们已经被那些患有瘫痪的人所熟悉，从而减少了学习曲线。对于我们的试点项目，我们想通过与来自不同背景的个人分享玩具来展示它们的普遍吸引力，我们把原型带到我们的家庭,在那里他们会最放心地和他们一起玩。 执行 在构建了我们的原型几周后，我们为两个有瘫痪亲人的家庭主持了这项技术的揭幕仪式。我们参观了他们的家，教他们如何使用这些设备，当他们在生活中以以前无法接触到的方式与孩子们玩耍时，他们脸上带着微笑。我们在视频中捕捉到了发自内心的时刻，制作了一部引人注目的短片，帮助我们了解 Adaptoys 改变生活的影响。为了给尽可能多的家庭带来这种快乐，我们在 Adaptoys.org 发起了一项众筹计划，这样我们就可以大规模生产玩具。这部电影在 Adaptoys.org 、基金会的社交频道上播出，并与媒体一起播出。 活动描述 为了帮助瘫痪患者再次玩耍，我们创建了 Adaptoys，利用旨在帮助瘫痪患者生活的现有技术 -- 语音激活、运动传感器和 sip-and-puff (SNP) 辅助技术。我们设计并制造了两个玩具的原型: 一辆遥控汽车和一台棒球投球机。遥控汽车由装有吸管的耳机供电，用户可以呼气使汽车加速，或者吸气逆转。耳机上的运动传感器根据用户的头部运动向左或向右引导汽车。一个语音控制的投球机根据用户的命令扔出一个球，投掷弹出式窗口、落地球和击球。为了介绍 Adaptoys，前罗格斯大学足球运动员埃里克 · 罗格朗，他在一场广为人知的比赛中颈部以下瘫痪, 说明了这些玩具在一部引人注目的电影中的影响，因为他和他的年轻侄子一起玩。 结果 截至戛纳提交截止日期，仅在上市三天后, 该运动产生了 450 多个全球媒体投放，并引发了一场关于需要更多地利用技术为身体受限的个人开发适应产品的对话。《财富》杂志: “我本想和爸爸一起赛车或扔球，但技术并不存在。现在，谢天谢地，它做到了。”-- 已故超人明星克里斯托弗 · 里夫的儿子威尔 · 里夫:“ 一个必要的创新。每个人都值得玩。赫芬顿邮报: “Adaptoys 正在改变瘫痪患者的游戏。创造力: “这些不可思议的玩具终于让瘫痪的成年人和家人一起玩了。福克斯新闻: “Adaptoys 彻底改变了瘫痪家庭的游戏时间。 ”在公众的支持下,我们的目标是大规模生产适应性玩具，这样玩具就可以送到家庭度假。欲了解更多信息，请访问 www.awardmaterial.com/Adaptoys 概要 将近每 50 个美国人中就有一个患有瘫痪。虽然技术的进步已经使从家庭到汽车的一切都适应了，这样身体残疾的人就可以进行我们大多数人认为理所当然的简单的日常活动，但生活的一个领域是很大程度上被忽视: 玩。游戏是一个通用的连接器 -- 它提高了生活质量，连接了人们的情感，并避免了压力和抑郁。但是对于 560万面临某种形式瘫痪的美国人来说，这些经历是困难的，如果不是不可能的话，并且无法与家人充分互动和玩耍是一个具有挑战性的障碍。我们想帮助克里斯托弗和达纳 · 里夫基金会,一个致力于提高瘫痪患者生活质量的组织，使瘫痪患者有可能重新与家人团聚, 并点燃了关于无障碍玩具需求的对话。
ADAPTOYS
案例简介：The Christopher & Dana Reeve Foundation, 360i and AXIOS NYC joined forces to create Adaptoys — adapted versions of popular toys that allow people with paralysis to engage in active play with their families, using technology including motion sensors, voice activation and sip-and-puff interfaces. We were inspired to create these products because play is a universal connector – it improves quality of life, connects people emotionally and wards off stress and depression. To illustrate the impact these toys can have for individuals living with paralysis, we worked with tinygiant and Director Charlie Mysak, and Jim Rubino from Fluid Editorial, to create a compelling film featuring former Rutgers University football player Eric LeGrand, who was paralyzed from the neck down during a highly publicized game in 2010, and Donna Lowich, who is living with quadriplegia — both experiencing the joy of being able to actively play with Adaptoys race cars and a ball pitcher. And to bring Adaptoys to market at scale, we’ve launched a crowdfunding campaign at Adaptoys.org. Strategy We spoke with individuals living with paralysis and asked them about their challenges and how technology has helped to improve their lives. Our research showed that while many of the innovations were useful for managing daily tasks including mobility/exercise, communication, auto, etc., there were few that helped with recreational activities – particularly those that related to adults interacting with young children. This led us to explore existing technologies currently used by people with limited mobility, and how they could be adapted to toys. We chose to use existing solutions as input devices, because they would already be familiar to those living with paralysis, thus reducing the learning curve.For our pilot program, we wanted to show the universal appeal of the toys by sharing them with individuals from different backgrounds, and we brought the prototypes to our families’ homes, where they would be most at ease playing with them. Execution After several weeks building our prototypes, we hosted an unveiling of the technology to two families with loved ones living with paralysis. We visited their homes and taught them how to use the devices, bringing smiles to their faces as they played with the children in their lives in a way that had previously been inaccessible. We captured the heartfelt moments on video, creating a compelling short film to help us get the word out about the life-changing impact of Adaptoys.To bring this joy to as many families as possible, we launched a crowdfunding initiative at Adaptoys.org so that we could produce the toys on a larger scale. The film was featured on Adaptoys.org, on the Foundation’s social channels, and seeded with the press. Campaign Description To help people with paralysis play again, we created Adaptoys, utilizing existing technologies designed to help people living with paralysis — voice activation, motion sensors and sip-and-puff (SNP) assistive technology. We designed and built prototypes of two toys: a remote-controlled car and a baseball pitching machine. The remote control car is powered by a headset equipped with a straw, into which users can exhale to cause the car to accelerate, or inhale to reverse. Motion sensors on the headset steer the car left or right based on the user’s head movement. And a voice-controlled pitching machine throws a ball on the user’s command, tossing pop-ups, groundballs and strikes.To introduce Adaptoys, former Rutgers football player Eric LeGrand, who was paralyzed from the neck down in a highly publicized game, illustrates the impact these toys can have in a compelling film as he plays with his young nephews. Outcome As of the Cannes submission deadline, after only three days in-market, the campaign generated more than 450 global media placements and sparked a conversation about the need to utilize technology more in the development of adapted products for individuals living with physical limitations. FORTUNE: “I would have loved to race cars or toss a ball with my dad, but the technology didn’t exist. Now, thankfully, it does.” — Will Reeve, son of late Superman star Christopher ReevePEOPLE: “A necessary innovation. Everyone deserves to play.” HUFFINGTON POST: “Adaptoys is changing the game for people with paralysis.” CREATIVITY: “These incredible toys let paralyzed adults play with their families at last."FOX NEWS: “Adaptoys revolutionizes playtime for families living with paralysis.” With the support of the public, we aim to produce Adaptoys at scale so that the toys can be delivered to families for the holidays. For more information visit www.awardmaterial.com/Adaptoys Synopsis Nearly 1 in 50 Americans are living with paralysis. While advancements in technology have adapted everything from homes to automobiles so that people with physical disabilities can carry out simple daily activities that most of us take for granted, one area of life has been largely overlooked: play. Play is a universal connector—it improves quality of life, connects people emotionally and wards off stress and depression. But for the 5.6 million Americans who face some form of paralysis, these experiences are difficult, if not impossible, and the inability to fully interact and play with their family is a challenging barrier.We wanted to help the Christopher & Dana Reeve Foundation, an organization dedicated to improving the quality of life for people living with paralysis, make it possible for people living with paralysis to rejoin playtime with their families, and ignite a conversation about the need for accessible toys.
ADAPTOYS
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ADAPTOYS
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基本信息
- 广告品牌： Christopher & Dana Reeve Foundation
- 发布日期： 2016-04-29
- 行业领域： 公益慈善 , 公共事业
- 媒体类别： 短视频
- 广告语言： 英语
- 媒介平台： 网络
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