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我们混合了印度!
案例简介：在多语言印度，大多数卫星运营商将频道捆绑在一起，有效地让消费者为他们不懂的语言编程付费。但是塔塔天空已经用 “truchoice” 改变了这一标准，并想告诉全国。Maxus 建议他们莫名其妙地这样做!12 个频道的 44 个节目的直播内容发生了变化，以观众偏好以外的语言播放。信息很清楚: 切换到塔塔天空，只为你看的东西付费。订阅达到了创纪录的 140万 -- 不管你怎么说，这是有道理的。
我们混合了印度!
案例简介：In multilingual India, most satellite operators bundled channels together - effectively making consumers pay for programming in languages they didn't understand. But Tata Sky had changed this norm with 'Truchoice', and wanted to tell the nation. Maxus suggested they do this unintelligibly! The live content on 44 shows across 12 channels was changed, broadcasting in a language other than the viewer's preference. The message was clear: switch to Tata Sky, and pay only for what you watch. Subscriptions reached a record 1.4 million - which makes sense however you say it.
We Mixed India!
案例简介：在多语言印度，大多数卫星运营商将频道捆绑在一起，有效地让消费者为他们不懂的语言编程付费。但是塔塔天空已经用 “truchoice” 改变了这一标准，并想告诉全国。Maxus 建议他们莫名其妙地这样做!12 个频道的 44 个节目的直播内容发生了变化，以观众偏好以外的语言播放。信息很清楚: 切换到塔塔天空，只为你看的东西付费。订阅达到了创纪录的 140万 -- 不管你怎么说，这是有道理的。
We Mixed India!
案例简介：In multilingual India, most satellite operators bundled channels together - effectively making consumers pay for programming in languages they didn't understand. But Tata Sky had changed this norm with 'Truchoice', and wanted to tell the nation. Maxus suggested they do this unintelligibly! The live content on 44 shows across 12 channels was changed, broadcasting in a language other than the viewer's preference. The message was clear: switch to Tata Sky, and pay only for what you watch. Subscriptions reached a record 1.4 million - which makes sense however you say it.
我们混合了印度!
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We Mixed India!
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基本信息
- 广告战役： #We Mixed India#
- 广告品牌： Tata Sky
- 发布日期： 2011-12-01
- 行业领域： 电器/办公 , 家用电器 , 大家电
- 媒体类别： 短视频
- 广告语言： 印度语
- 媒介平台： 网络
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