Instagram Your Fridge|短视频,活动|广告营销案例【ADGuider广告指南】

本案例默认翻译为中文，点击可切换回原语言

已切换成原语言，点击可翻译成中文

Instagram你的冰箱

案例简介：你冰箱的纯粹潜力。 Instagram一张冰箱的照片，Smirnoff将向您展示如何从内容中制作鸡尾酒，并向您发送个性化的食谱视频。这种 “有计划的自发性” 对观众来说是真实和直接的。冰箱被上传，饮料被制作，被观看和分享超过一百万次 (这几乎是新西兰成年人口的20%)。该活动使斯米尔诺夫RTD的销售额增长了58% 以上。Smirnoff成为新西兰竞选期间最受社会关注的酒类品牌，也是第三大最受关注的品牌。

Instagram你的冰箱

案例简介：The Pure Potential of your fridge. Instagram a photo of your fridge, and Smirnoff will show you how to make a cocktail from the contents, sending you back a personalised recipe video. This ‘planned spontaneity’ felt real and immediate to the audience. Fridges were uploaded, drinks were created, viewed and shared more than a million times (that’s nearly 20% of the adult population of New Zealand). The campaign grew Smirnoff RTD sales by more than 58%. And Smirnoff became the most socially engaged liquor brand for the campaign period in NZ, and the third-most engaged brand overall.