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Instagram您的冰箱
案例简介：你冰箱的纯粹潜力。 Instagram一张冰箱的照片，Smirnoff将向您展示如何用里面的东西制作鸡尾酒，并向您发送个性化的食谱视频。这种 “计划自发” 对观众来说是真实而直接的。冰箱被上传，饮料被创建，查看和共享超过一百万次 (占新西兰成年人口的近20%)。该活动使Smirnoff RTD的销售额增长了58% 以上。斯米尔诺夫 (Smirnoff) 成为新西兰竞选期间社交参与度最高的白酒品牌，并且是整体参与度第三大的品牌。
Instagram您的冰箱
案例简介：The Pure Potential of your fridge. Instagram a photo of your fridge, and Smirnoff will show you how to make a cocktail from the contents, sending you back a personalised recipe video. This ‘planned spontaneity’ felt real and immediate to the audience. Fridges were uploaded, drinks were created, viewed and shared more than a million times (that’s nearly 20% of the adult population of New Zealand). The campaign grew Smirnoff RTD sales by more than 58%. And Smirnoff became the most socially engaged liquor brand for the campaign period in NZ, and the third-most engaged brand overall.
Instagram Your Fridge
案例简介：你冰箱的纯粹潜力。 Instagram一张冰箱的照片，Smirnoff将向您展示如何用里面的东西制作鸡尾酒，并向您发送个性化的食谱视频。这种 “计划自发” 对观众来说是真实而直接的。冰箱被上传，饮料被创建，查看和共享超过一百万次 (占新西兰成年人口的近20%)。该活动使Smirnoff RTD的销售额增长了58% 以上。斯米尔诺夫 (Smirnoff) 成为新西兰竞选期间社交参与度最高的白酒品牌，并且是整体参与度第三大的品牌。
Instagram Your Fridge
案例简介：The Pure Potential of your fridge. Instagram a photo of your fridge, and Smirnoff will show you how to make a cocktail from the contents, sending you back a personalised recipe video. This ‘planned spontaneity’ felt real and immediate to the audience. Fridges were uploaded, drinks were created, viewed and shared more than a million times (that’s nearly 20% of the adult population of New Zealand). The campaign grew Smirnoff RTD sales by more than 58%. And Smirnoff became the most socially engaged liquor brand for the campaign period in NZ, and the third-most engaged brand overall.
Instagram您的冰箱
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Instagram Your Fridge
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