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“偷” 时间
案例简介:学分
“偷” 时间
案例简介:Credits
"Stealing" Time
案例简介:学分
"Stealing" Time
案例简介:Credits
“偷” 时间
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"Stealing" Time
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案例详情
Wolt has decided to expand its offerings to retail deliveries – supermarkets, grocery stores, pharmacy stores and more. Wolt is an international delivery brand from Finland that operates in many large European cities but specifically, is the largest and most popular delivery brand in Israel. To introduce this new offering to Wolt's consumers, their advertising agency, Leo Barnett, released a series of films that highlight a core desire of human (and especially, Israeli) nature – “stealing” time. We all occasionally try to “steal” a minute here and “steal” a minute there in our shopping experience- utilizing special methods and encountering different challenges when doing so. In the films, Wolt parodies the way customers “steal” time and emphasizes the humor in the tricks we use to do so. And then tells them: When you really want to “steal” time, shop at Wolt.
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