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Beautyrest: 通过异常变得更加清醒
案例简介：
Beautyrest: 通过异常变得更加清醒
案例简介：
Beautyrest: Be More Awake by Anomaly
案例简介：
Beautyrest: Be More Awake by Anomaly
案例简介：
Beautyrest: 通过异常变得更加清醒
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Beautyrest: Be More Awake by Anomaly
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Mattress company Beautyrest, is set to launch its new ‘Be More Awake’ campaign on May 14, which highlights the impact sleep has on our waking success.The campaign by Anomaly challenges consumers to rethink the role their mattress plays in their everyday lives. Each element in the campaign emphasizes the direct connection between the power of sleep and everyone’s ability to reach their full potential.The new multi-media campaign, which includes national TV spots, social and digital content, showcases how people have become accustomed to accepting a lack of sleep. Through bold imagery, the ‘Be More Awake’ campaign underscores the value of a premium mattress in making people more present, focused and energized the next day.Beautyrest has been making mattresses for close to 150 years and believes it has perfected the process through its research, innovation and development.CreditsAgency: AnomalyClient: Beautyrest
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