#shutupdeath|短视频|广告营销案例【ADGuider广告指南】

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# Shutupdeath

案例简介：解决方案最大的困难是尽可能接近现实，而不要陷入非洲的陈词滥调。同时，拍摄一些暴力和内脏，但不恶心。导演想给那些去谷歌地图不知道它在哪里的地方旅行的人的生活怎么样，并花几天/几周时间在帐篷、露营, 简易医院试图帮助尽可能多的人。当时的想法是从其中一个医生的主观角度讲述这个故事。 EntrySummary 由于历史和社会原因，一切都是在巴西拍摄的，在那里非洲文化有很强的影响力。我们利用这种影响给这部电影以现实的基调。这个想法是拍摄三个长镜头，并从那里改编故事。有一天，我们在圣保罗一个废弃的仓库里拍摄，我们在战区改造了这个仓库。然后，我们在古巴贫民窟拍摄了半天，然后在圣保罗一家非常古老的医院拍摄了一天。简要解释这部电影强调了人道主义者的日常生活，以及这些从未放弃的男人和女人的姿态，他们在战区或被摧毁地区和贫困人口的不同任务中跟随医生。令人惊叹的潜水接近恐怖的现实和治愈的行动，但也传递了拯救和关闭死亡的动作。一部具有纪实美学和充满不同情感的感人现实主义的电影。

# Shutupdeath

案例简介：Solution The biggest difficulty was to be as close as possible of the reality, without getting into the African cliché. At the same time, to shoot something violent and visceral but not disgusting. The director wanted to give the idea of how is the life of those guys that travel to somewhere that Google Maps has no idea where it is, and spend days/weeks in tents, campings, improvised hospitals trying to help as much people as possible. The idea then, was to tell the story from the subjective point of view of one of those doctors. EntrySummary Everything was shot in two days in Brasil, in which the african culture has a strong influence, for historic and sociologic reasons. We harnessed this influence to give to the film its realistic tone. The idea was to shoot three long takes and to adapt the story from there. We shot during one day in an abandoned warehouse in São Paulo, that we transformed in sort of war zone. Then, we shot for half a day in a Cubatão favela and then in a really old hospital of São Paulo for the rest of the day. BriefExplanation The movie highlights the everyday of humanitarians and the gestures of these men and women who never give up, by following a doctor during his diverse missions on war zones or devastated areas and alongside deprived populations. A breathtaking dive close to the reality of horror and the actions that heal but also transmit the moves that save and shut death up. A movie with a documentary aesthetic and a moving realism rich in varied emotions.