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我们不在乎
案例简介：在竞争非常激烈的背景下，以及法国历史上捐款减少的情况下，我们不在乎品牌活动旨在揭示世界医生的独特之处: 它的独立性。选择不受政府、宗教、游说团体和公众舆论的影响，对它在世界各地争取健康权的斗争确实至关重要。这部电影戏剧性地描绘了移民、妓女、吸毒者、无家可归者和难民，他们获得更好生活的权利MdM每天都在战斗，没有给出关于判断的判断，并将健康作为唯一的指南针。
我们不在乎
案例简介：In a very competitive context, and a historical decrease in donations in France, the We Don’t Care brand campaign aims at revealing Médecins du Monde’s singularity: its independence. Choosing not to be influenced by governments, religions, lobbies and the public opinion is indeed critical for its fight for the right to health all over the world. The film dramatically depicts the migrants, prostitutes, drug addicts, homeless people, and refugees whose rights to a better life MdM fights for every day, without giving a f**k about judgement, and using health as its only compass.
We Don't Care
案例简介：在竞争非常激烈的背景下，以及法国历史上捐款减少的情况下，我们不在乎品牌活动旨在揭示世界医生的独特之处: 它的独立性。选择不受政府、宗教、游说团体和公众舆论的影响，对它在世界各地争取健康权的斗争确实至关重要。这部电影戏剧性地描绘了移民、妓女、吸毒者、无家可归者和难民，他们获得更好生活的权利MdM每天都在战斗，没有给出关于判断的判断，并将健康作为唯一的指南针。
We Don't Care
案例简介：In a very competitive context, and a historical decrease in donations in France, the We Don’t Care brand campaign aims at revealing Médecins du Monde’s singularity: its independence. Choosing not to be influenced by governments, religions, lobbies and the public opinion is indeed critical for its fight for the right to health all over the world. The film dramatically depicts the migrants, prostitutes, drug addicts, homeless people, and refugees whose rights to a better life MdM fights for every day, without giving a f**k about judgement, and using health as its only compass.
我们不在乎
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We Don't Care
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