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龙巢穴
案例简介:简介: 提高对富豪榜的认识,推动 4月29日《星期日泰晤士报》的销售 《星期日泰晤士报富豪榜》是英国 1,000 个最富有的人或家庭的榜单,4月每年更新一次,并作为杂志增刊出版。《星期日泰晤士报》的富豪榜已经成为推动《星期日泰晤士报》巨大报纸销售的年度活动。这是营销日历上吸引忠实读者和休闲读者的关键事件之一。因此,我们拍摄了著名的合作伙伴关系,并对图像进行了重新调整,以便它们在广告中的大小与它们的财富成比例。这创造了广告,当我们看到比较时,我们如何看待这些人的规则会改变。
龙巢穴
案例简介:Brief: Drive awareness of the Rich List and drive sales of The Sunday Times on April 29th ‘The Sunday Times Rich List’ is a list of the 1,000 wealthiest people or families in the UK, updated annually in April and published as a magazine supplement. ‘The Sunday Times Rich List’ has become an annual event that drives huge newspaper sales for ‘The Sunday Times’. It is one of the key events in the marketing calendar that attracts both loyal and casual readers. We therefore took famous partnerships and rescaled images so that their size within the advert was proportional to their wealth. This created adverts where the rules of how we see these people are changed when we see the comparison.
Dragons Den
案例简介:简介: 提高对富豪榜的认识,推动 4月29日《星期日泰晤士报》的销售 《星期日泰晤士报富豪榜》是英国 1,000 个最富有的人或家庭的榜单,4月每年更新一次,并作为杂志增刊出版。《星期日泰晤士报》的富豪榜已经成为推动《星期日泰晤士报》巨大报纸销售的年度活动。这是营销日历上吸引忠实读者和休闲读者的关键事件之一。因此,我们拍摄了著名的合作伙伴关系,并对图像进行了重新调整,以便它们在广告中的大小与它们的财富成比例。这创造了广告,当我们看到比较时,我们如何看待这些人的规则会改变。
Dragons Den
案例简介:Brief: Drive awareness of the Rich List and drive sales of The Sunday Times on April 29th ‘The Sunday Times Rich List’ is a list of the 1,000 wealthiest people or families in the UK, updated annually in April and published as a magazine supplement. ‘The Sunday Times Rich List’ has become an annual event that drives huge newspaper sales for ‘The Sunday Times’. It is one of the key events in the marketing calendar that attracts both loyal and casual readers. We therefore took famous partnerships and rescaled images so that their size within the advert was proportional to their wealth. This created adverts where the rules of how we see these people are changed when we see the comparison.
龙巢穴
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Dragons Den
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基本信息
- 广告战役: #星期日泰晤士报-平面-6aa5#
- 广告品牌: 星期日泰晤士报
- 发布日期: 2012-01-01
- 行业领域: 电视传媒 , 商务服务 , 影音娱乐
- 媒体类别: 海报/平面
- 广告语言: 英语
- 媒介平台: 网络
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获得奖项:
- Clio 2013 金奖 平面(Product/Service)
- Design and Art Direction 2013 年鉴奖 户外广告(Poster Advertising/Existing Sites)
- Design and Art Direction 2013 年鉴奖 印刷广告(Press Advertising Campaigns)
- Design and Art Direction 2013 年鉴奖 印刷广告(Press Advertising)
- International ANDY Awards 2013 银奖 媒体
- The One Show 2013 金铅笔 报纸(Full Page or Spread - Campaign)
- The One Show 2013 优秀奖 报纸(Full Page or Spread - Single)
- Cannes Lions 2012 金奖 户外(Publications & Media)
- The Kinsale Shark Awards 2012 金奖 户外广告(Campaign of 2 or More)
- The Kinsale Shark Awards 2012 金奖 平面广告(Campaign of 2 or More)
- The Kinsale Shark Awards 2012 银奖 户外广告(Single Entry)
- The Kinsale Shark Awards 2012 银奖 户外广告(Campaign of 2 or more)
- The Kinsale Shark Awards 2012 银奖 平面广告(Single Entry)
- The Kinsale Shark Awards 2012 银奖 平面广告(Campaign of 2 or more)
- EPICA(EuropesPremierCreativeAwards) 2012 银奖 平面(Media)
- Eurobest-TheEuropeanAdvertisingFestival 2012 大奖 户外(Publications & Media)
- Eurobest-TheEuropeanAdvertisingFestival 2012 大奖 平面(Publications & Media)
- MeribelAdFestival-CentralEuropeCristalAwards 2012 Grand Cristal 户外(Media)
- MeribelAdFestival-CentralEuropeCristalAwards 2012 Grand Cristal 平面(Media)
- MeribelAdFestival-CentralEuropeCristalAwards 2012 Cristal 户外(Media)
- MeribelAdFestival-CentralEuropeCristalAwards 2012 Cristal 平面(Media)
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Drive awareness of the Rich List and drive sales of The Sunday Times on April 29th
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