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坏新闻
案例简介：简要解释 王子信托是一家英国慈善机构，致力于改变贫困年轻人的生活和看法。这个慈善机构的电影广告是受一个挑衅性的事实启发的，即英国媒体目前对青年的妖魔化不是一件新鲜事, 近 200 年来，年轻人一直是媒体偏见的受害者。在广告中，两个年轻的演员表演了一段独白，包括从 1817年到今天的真实的报纸引用。广告的结尾是年轻人 “总是有不好的新闻”，我们不应该 “注销它们”。这两个演员进一步证明了这一点; 由于他们的种族和背景，他们自己多年来一直是这种偏见和负面看法的受害者,广告本身就是他们的创意。
坏新闻
案例简介：Brief Explanation The Prince's Trust is a UK charity dedicated to changing the lives and perceptions of underprivileged young people. This cinema advertisement for the charity is inspired by the provocative fact that the British media's current demonisation of youth isn't a new thing, that young people have been the victims of media prejudice for nearly two hundred years. In the advertisement , two young actors perform a monologue consisting of actual newspaper quotes from 1817 to the present day. The advertisement ends with the line that young people have 'always had bad press' and that we shouldn't 'write them off.' The spot is lent even further authenticity by the two actors; they themselves have been victims of such prejudice and negative perceptions over the years due to their race and background, and the advertisement itself was their creative idea.
BAD PRESS
案例简介：简要解释 王子信托是一家英国慈善机构，致力于改变贫困年轻人的生活和看法。这个慈善机构的电影广告是受一个挑衅性的事实启发的，即英国媒体目前对青年的妖魔化不是一件新鲜事, 近 200 年来，年轻人一直是媒体偏见的受害者。在广告中，两个年轻的演员表演了一段独白，包括从 1817年到今天的真实的报纸引用。广告的结尾是年轻人 “总是有不好的新闻”，我们不应该 “注销它们”。这两个演员进一步证明了这一点; 由于他们的种族和背景，他们自己多年来一直是这种偏见和负面看法的受害者,广告本身就是他们的创意。
BAD PRESS
案例简介：Brief Explanation The Prince's Trust is a UK charity dedicated to changing the lives and perceptions of underprivileged young people. This cinema advertisement for the charity is inspired by the provocative fact that the British media's current demonisation of youth isn't a new thing, that young people have been the victims of media prejudice for nearly two hundred years. In the advertisement , two young actors perform a monologue consisting of actual newspaper quotes from 1817 to the present day. The advertisement ends with the line that young people have 'always had bad press' and that we shouldn't 'write them off.' The spot is lent even further authenticity by the two actors; they themselves have been victims of such prejudice and negative perceptions over the years due to their race and background, and the advertisement itself was their creative idea.
坏新闻
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BAD PRESS
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基本信息
- 广告战役： #The Prince's Trust-影视-ebd6#
- 广告品牌： The Prince's Trust
- 发布日期： 2013-04-01
- 行业领域： 公益慈善 , 公共事业
- 媒体类别： 短视频
- 广告语言： 英语
- 媒介平台： 网络
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获得奖项：
- Design and Art Direction 2014 年鉴奖 影视广告（TV Commercials 41-60 seconds）
- Design and Art Direction 2014 年鉴奖 广告文案（Writing for TV & Cinema Advertising）
- Cannes Lions 2013 银奖 影视（Fundraising & Appeals）
- The Kinsale Shark Awards 2013 银奖 电视广告（Best Scriptwriting）
- The Kinsale Shark Awards 2013 铜奖 电视广告（Cinema (Any Length)）
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