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王子的信任-坏新闻
案例简介：王子的信托基金致力于改变贫困年轻人的生活和看法，我们的目标受众是那些可能倾向于负面看待他们的公众。我们的广告是对英国媒体长期妖魔化青年和青年文化的反应。在广告中，两位演员表演了从 1817年到今天的报纸引语的独白，强调了过去 200 年来年轻人是如何被媒体描绘的。它要求我们打破这种刻板印象。我们的广告是区域性播出的。
王子的信任-坏新闻
案例简介：The Prince’s Trust is dedicated to changing the lives and perceptions of underprivileged young people and our target audience were those members of the public who might be prone to viewing them in a negative light. Our advert was inspired as a reaction to the British media’s long-standing demonisation of youths and youth culture. In the advert, two actors perform a monologue of newspaper quotes from 1817 to the present day, highlighting how young people have been portrayed in the press over the last 200 years. It calls for us to break from this stereotype. Our ad was broadcast regionally.
The Prince's Trust – Bad Press
案例简介：王子的信托基金致力于改变贫困年轻人的生活和看法，我们的目标受众是那些可能倾向于负面看待他们的公众。我们的广告是对英国媒体长期妖魔化青年和青年文化的反应。在广告中，两位演员表演了从 1817年到今天的报纸引语的独白，强调了过去 200 年来年轻人是如何被媒体描绘的。它要求我们打破这种刻板印象。我们的广告是区域性播出的。
The Prince's Trust – Bad Press
案例简介：The Prince’s Trust is dedicated to changing the lives and perceptions of underprivileged young people and our target audience were those members of the public who might be prone to viewing them in a negative light. Our advert was inspired as a reaction to the British media’s long-standing demonisation of youths and youth culture. In the advert, two actors perform a monologue of newspaper quotes from 1817 to the present day, highlighting how young people have been portrayed in the press over the last 200 years. It calls for us to break from this stereotype. Our ad was broadcast regionally.
王子的信任-坏新闻
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The Prince's Trust – Bad Press
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基本信息
- 广告战役： #The Prince's Trust-影视-ebd6#
- 广告品牌： The Prince's Trust
- 发布日期： 2013-04-01
- 行业领域： 公益慈善 , 公共事业
- 媒体类别： 海报/平面
- 广告语言： 英语
- 媒介平台： 网络
- 获得奖项：
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