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面对恐惧
案例简介：学分
面对恐惧
案例简介：Credits
Facing the Fears
案例简介：学分
Facing the Fears
案例简介：Credits
面对恐惧
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Facing the Fears
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案例详情
Halloween is often used as an opportunity to step away from the usual advertising language and, for a change, simply scare customers. Ultimately, though, it’s all just entertainment for the consumer and pure fun for the marketer. In Burger King’s pan-Baltic Halloween campaign, we decided to take it a step further and face the fears. After all, the brand's global motto, Have It Your Way, is about just that – the option to enjoy a meal even if a certain ingredient doesn’t appeal or is downright scary. Check out the mini-lexicon of food phobias created for Burger King: https://burgerking.ee/hirmuvabalt/
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