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杰出女性的炼乳
案例简介：在历史教科书中，女性的名字并不多。我们听说了Skoropadsky，Kotsyubinsky，Bandera的行为，但我们没有听说过他们的妻子对丈夫以及乌克兰的政治产生直接影响。这种对妇女作用的贬低导致了这样一个事实，即乌克兰70% 的男子确信妇女的位置在厨房里。为了引起人们对这个问题的关注，我们选择了著名的 “男性” 姓氏 (Bandera，Skoropadsky，Kotsyubinsky)，并讲述了站在她们身后的女性的故事。我们的想法是为有限批次的炼乳设计独特的包装设计。一百套被发送给乌克兰主要媒体，博客作者和舆论领袖。结果大胆选择姓氏引起了189乌克兰和73俄罗斯媒体的关注。Facebook上 “Ichnyansky dairy and cannery” 页面的粉丝数量增加了1200%。预算为 $14.69的项目涵盖了26,820,589个用户。
杰出女性的炼乳
案例简介：In history textbooks, there are not many women's names. We heard about the actions of Skoropadsky, Kotsyubinsky, Bandera, but we have not heard anything about their wives who had a direct impact on their husbands, and as a result on the politics of Ukraine. Such depreciation of women’s role has led to the fact that 70% of men in Ukraine are convinced that the woman's place is in the kitchen. Decision To draw attention to the problem, we chose well-known "male" surnames (Bandera, Skoropadsky, Kotsyubinsky) and told the story of women who stood behind them. Our idea was a unique packaging design for a limited batch of condensed milk. One hundred sets were sent to the leading Ukrainian media, bloggers and opinion leaders. Results The bold choice of surnames attracted the attention of 189 Ukrainian and 73 Russian media. The number of fans of the “Ichnyansky dairy and cannery” page on Facebook has increased by 1200%. The project with a budget of $ 14.69 covered 26,820,589 users.
Condensed Milk of Outstanding Women
案例简介：在历史教科书中，女性的名字并不多。我们听说了Skoropadsky，Kotsyubinsky，Bandera的行为，但我们没有听说过他们的妻子对丈夫以及乌克兰的政治产生直接影响。这种对妇女作用的贬低导致了这样一个事实，即乌克兰70% 的男子确信妇女的位置在厨房里。为了引起人们对这个问题的关注，我们选择了著名的 “男性” 姓氏 (Bandera，Skoropadsky，Kotsyubinsky)，并讲述了站在她们身后的女性的故事。我们的想法是为有限批次的炼乳设计独特的包装设计。一百套被发送给乌克兰主要媒体，博客作者和舆论领袖。结果大胆选择姓氏引起了189乌克兰和73俄罗斯媒体的关注。Facebook上 “Ichnyansky dairy and cannery” 页面的粉丝数量增加了1200%。预算为 $14.69的项目涵盖了26,820,589个用户。
Condensed Milk of Outstanding Women
案例简介：In history textbooks, there are not many women's names. We heard about the actions of Skoropadsky, Kotsyubinsky, Bandera, but we have not heard anything about their wives who had a direct impact on their husbands, and as a result on the politics of Ukraine. Such depreciation of women’s role has led to the fact that 70% of men in Ukraine are convinced that the woman's place is in the kitchen. Decision To draw attention to the problem, we chose well-known "male" surnames (Bandera, Skoropadsky, Kotsyubinsky) and told the story of women who stood behind them. Our idea was a unique packaging design for a limited batch of condensed milk. One hundred sets were sent to the leading Ukrainian media, bloggers and opinion leaders. Results The bold choice of surnames attracted the attention of 189 Ukrainian and 73 Russian media. The number of fans of the “Ichnyansky dairy and cannery” page on Facebook has increased by 1200%. The project with a budget of $ 14.69 covered 26,820,589 users.
杰出女性的炼乳
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Condensed Milk of Outstanding Women
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