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DNAge 生日
案例简介：摘要今天，抗衰老产品正在推动面部护理类别。虽然妮维雅的主要竞争对手已经在市场上推出了几款抗衰老系列和其他专门的抗衰老产品，但妮维雅 Visage 只有一款。为了保持竞争力，妮维雅不得不重新武装。Q10 抗皱护理成功推出已经 8 年了: 这一领域的竞争加剧了 8 年。2006 年，妮维雅发现自己受到了四面八方的攻击。为了在这场战斗中保持领先地位，挑战是通过引入第二条突破性的抗衰老线 Nivea 来加强抗衰老专业知识Visage DNAge，不蚕食仍然非常成功的抗皱 Q10 Plus 线。 DNAge 在不伤害 Q10 Plus 的情况下销售，Nivea Visage 甚至从其主要竞争对手那里抢走了抗衰老市场份额，而竞争对手总体上花费更多
DNAge 生日
案例简介：SUMMARYToday, anti-aging products are driving the face care category.While Niveas main competitors already had several anti-aging lines and additional specialised anti-aging products out in the market, Nivea Visage only had one. To stay competitive, Nivea had to rearm.It had been 8 years since the successful launch of Q10 Anti-Wrinkle Care: 8 years in which competition in this segment intensified. In 2006, Nivea Visage found itself being attacked from all sides.In order to stay at the forefront in this battle, the challenge was to strengthen the anti-aging expertise by introducing a second breakthrough anti-aging sub-line, Nivea Visage DNAge, without cannibalising the still very successful Anti-Wrinkle Q10 Plus line.DNAge was sold without hurting Q10 Plus and Nivea Visage even stole anti-aging market share from its main competitor whilst competitors in general were spending much more
DNAge Birthday
案例简介：摘要今天，抗衰老产品正在推动面部护理类别。虽然妮维雅的主要竞争对手已经在市场上推出了几款抗衰老系列和其他专门的抗衰老产品，但妮维雅 Visage 只有一款。为了保持竞争力，妮维雅不得不重新武装。Q10 抗皱护理成功推出已经 8 年了: 这一领域的竞争加剧了 8 年。2006 年，妮维雅发现自己受到了四面八方的攻击。为了在这场战斗中保持领先地位，挑战是通过引入第二条突破性的抗衰老线 Nivea 来加强抗衰老专业知识Visage DNAge，不蚕食仍然非常成功的抗皱 Q10 Plus 线。 DNAge 在不伤害 Q10 Plus 的情况下销售，Nivea Visage 甚至从其主要竞争对手那里抢走了抗衰老市场份额，而竞争对手总体上花费更多
DNAge Birthday
案例简介：SUMMARYToday, anti-aging products are driving the face care category.While Niveas main competitors already had several anti-aging lines and additional specialised anti-aging products out in the market, Nivea Visage only had one. To stay competitive, Nivea had to rearm.It had been 8 years since the successful launch of Q10 Anti-Wrinkle Care: 8 years in which competition in this segment intensified. In 2006, Nivea Visage found itself being attacked from all sides.In order to stay at the forefront in this battle, the challenge was to strengthen the anti-aging expertise by introducing a second breakthrough anti-aging sub-line, Nivea Visage DNAge, without cannibalising the still very successful Anti-Wrinkle Q10 Plus line.DNAge was sold without hurting Q10 Plus and Nivea Visage even stole anti-aging market share from its main competitor whilst competitors in general were spending much more
DNAge 生日
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DNAge Birthday
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基本信息
- 广告战役： #DNAge Launch -45f11#
- 广告品牌： 妮维雅
- 发布日期： 2007-07-01
- 行业领域： 护肤品 , 穿着/装扮
- 媒体类别： 短视频
- 广告语言： 德语
- 媒介平台： 网络
- 获得奖项：
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