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二十
案例简介：写一个关于电影中发生的事情的简短总结 影片展示了一群20多岁的年轻人的日常生活。音乐是查尔斯·阿兹纳沃尔 (Charles Aznavour) 的歌曲: “昨天，我年轻时”，给电影带来了一定的诗意和永恒。 我们关注3个朋友，看着他们在做或少付时无忧无虑、快乐和高度巧妙。我们看到他们以许多不同而有趣的方式入侵生活。 最后出现一个超级: 您20岁。充分利用它。法国各地的火车交易很棒。 陪审团的文化/背景信息 OuiGo是法国的低成本高速列车服务。他们为二十多岁的人提供了很好的优惠，为他们提供了在法国旅行的可能性。二十多岁的人总是想花更少的钱，但活得更多。 在法国，一位非常著名的歌手演唱了这个年轻人及其对生活的态度: 查尔斯·阿兹纳沃尔 (Charles Aznavour)。他在最后2018年去世了。我们想向这位法国音乐传奇人物致敬，并利用OuiGo提供的优惠，鼓励他喜欢唱歌的年轻人旅行和生活。 请告诉我们激发您竞选活动的社会行为和/或文化见解 20多岁的人有时间但不是很多钱。所以他们想少付些钱，但绝不少活。这种态度使他们想象许多事情的替代系统，并在任何可能的地方找到生活黑客。 我们寻找这些有趣、巧妙的小东西来破解，并把它们编成电影 (烤面包机里的汉堡，用黑笔在紧身衣上藏洞，洗澡时洗衣服……)。 这部电影还讲述了友谊，无忧无虑和自由…… 基本上是一部关于青年的电影。
二十
案例简介：Write a short summary of what happens in the film The film shows the everyday lives of a group of young people in their 20s. The music is the song: “Yesterday when I was young” by Charles Aznavour, giving the film a certain poetry and timelessness. We follow 3 friends and watch them being carefree, happy and highly ingenious when it comes to doing or paying less. We see them hacking life in many different and funny ways. At the end a super appears: You're 20. Make the most of it. Great train deals all over France. Cultural/Context information for the jury OuiGo is the French low-cost high-speed train service. They have great deals for people in their twenties, offering them the possibility of travelling around France. Twentysomethings always want to spend less but live more. In France, one very famous singer sang about this youth and its attitude to life: Charles Aznavour. He passed away at the end of 2018. We wanted to pay tribute to this French music legend and encourage young people, who he loved to sing about, to travel and live by taking advantage of the great deals on offer from OuiGo. Please tell us about the social behaviour and/or cultural insights that inspired your campaign People in their 20s have time but not a lot of money. So they want to pay less, but never to live less. This attitude leads them to imagine alternative systems for many things and to find life hacks wherever they can. We looked for these funny, ingenious little things to hack, and compiled them into a film (grilling a burger in the toaster, hiding holes in your tights with a black pen, doing the laundry when you’re having a bath …). The film is also about friendship, carefreeness and freedom…basically a film about youth.
Twenty
案例简介：写一个关于电影中发生的事情的简短总结 影片展示了一群20多岁的年轻人的日常生活。音乐是查尔斯·阿兹纳沃尔 (Charles Aznavour) 的歌曲: “昨天，我年轻时”，给电影带来了一定的诗意和永恒。 我们关注3个朋友，看着他们在做或少付时无忧无虑、快乐和高度巧妙。我们看到他们以许多不同而有趣的方式入侵生活。 最后出现一个超级: 您20岁。充分利用它。法国各地的火车交易很棒。 陪审团的文化/背景信息 OuiGo是法国的低成本高速列车服务。他们为二十多岁的人提供了很好的优惠，为他们提供了在法国旅行的可能性。二十多岁的人总是想花更少的钱，但活得更多。 在法国，一位非常著名的歌手演唱了这个年轻人及其对生活的态度: 查尔斯·阿兹纳沃尔 (Charles Aznavour)。他在最后2018年去世了。我们想向这位法国音乐传奇人物致敬，并利用OuiGo提供的优惠，鼓励他喜欢唱歌的年轻人旅行和生活。 请告诉我们激发您竞选活动的社会行为和/或文化见解 20多岁的人有时间但不是很多钱。所以他们想少付些钱，但绝不少活。这种态度使他们想象许多事情的替代系统，并在任何可能的地方找到生活黑客。 我们寻找这些有趣、巧妙的小东西来破解，并把它们编成电影 (烤面包机里的汉堡，用黑笔在紧身衣上藏洞，洗澡时洗衣服……)。 这部电影还讲述了友谊，无忧无虑和自由…… 基本上是一部关于青年的电影。
Twenty
案例简介：Write a short summary of what happens in the film The film shows the everyday lives of a group of young people in their 20s. The music is the song: “Yesterday when I was young” by Charles Aznavour, giving the film a certain poetry and timelessness. We follow 3 friends and watch them being carefree, happy and highly ingenious when it comes to doing or paying less. We see them hacking life in many different and funny ways. At the end a super appears: You're 20. Make the most of it. Great train deals all over France. Cultural/Context information for the jury OuiGo is the French low-cost high-speed train service. They have great deals for people in their twenties, offering them the possibility of travelling around France. Twentysomethings always want to spend less but live more. In France, one very famous singer sang about this youth and its attitude to life: Charles Aznavour. He passed away at the end of 2018. We wanted to pay tribute to this French music legend and encourage young people, who he loved to sing about, to travel and live by taking advantage of the great deals on offer from OuiGo. Please tell us about the social behaviour and/or cultural insights that inspired your campaign People in their 20s have time but not a lot of money. So they want to pay less, but never to live less. This attitude leads them to imagine alternative systems for many things and to find life hacks wherever they can. We looked for these funny, ingenious little things to hack, and compiled them into a film (grilling a burger in the toaster, hiding holes in your tights with a black pen, doing the laundry when you’re having a bath …). The film is also about friendship, carefreeness and freedom…basically a film about youth.
二十
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