案例简介：结果 员额约二位瞬间接管了社交媒体，成为一个热门话题在 Twitter 和 Facebook，引发了观众和精神卫生专业人员之间的对话。在讨论到哥斯达黎加的代表大会,当国会议员专用多月分她 parlamentary 时间，促进信息的活动。虽然最终目标是月家庭暴力，减少 40% 的投诉报告后在板上。 战略 为了处理这一可怕的趋势、联手 Teletica 、全国著名电视台体育播音员和哥斯达黎加足球联合会, 让这个问题真的很重要的成绩的足球比赛。在每一个足球比赛转播的 Teletica，新品上架就在平常比赛记分牌比分，简称 VCM (对妇女的暴力行为 (英文)。但是显示计数的目标，该审计报告的家庭暴力案件数量方面取得月-月，因为有人抱怨的实时游戏展开的权利。 执行 哥斯达黎加足球运动员，名人，和有影响力的人参加了一项旨在宣布推出，并要求观众和球迷来帮助这个新记分的月份。这个游戏的评论可以看到第二位不断提及它在传输，使这一问题更为紧迫的观众。 概要 妇女事务部是最重要的哥斯达黎加妇女协会的支持。 简要介绍预计结果 哥斯达黎加妇女事务部报告说，在足球比赛中, 高度紧张的程度等因素而增加酒精摄入会导致家庭暴力投诉，穗达 690%。 战略 哥斯达黎加足球运动员，名人，和有影响力的人参加了一项旨在宣布推出，并要求观众和球迷来帮助这个新记分的月份。这个游戏的评论可以看到第二位不断提及它在传输，使这一问题更为紧迫的观众。 相关性 这项活动由 Teletica，最大的电视台在哥斯达黎加。因为它，它是在电视，40 多页的社交网络，收音机和更重要的其他网络和媒体 (Teletica 竞争) 转达的信息, 因为它是不可能被排除在这一对话产生的。由于这一重要行动的报道了，取得更好的结果的哥斯达黎加妇女状况在上个月的年。 执行 员额约二位瞬间接管了社交媒体，成为一个热门话题在 Twitter 和 Facebook，引发了观众和精神卫生专业人员之间的对话。在讨论到哥斯达黎加的代表，当国会议员专用多月分她 parlamentary 时间，促进信息的活动。 概要 哥斯达黎加妇女事务部报告说，在足球比赛中, 高度紧张的程度等因素而增加酒精摄入会导致家庭暴力投诉，穗达 690%。 活动描述 为了处理这一可怕的趋势、联手 Teletica 、全国著名电视台体育播音员和哥斯达黎加足球联合会, 让这个问题真的很重要的成绩的足球比赛。在每一个足球比赛转播的 Teletica，新品上架就在平常比赛记分牌比分，简称 VCM (对妇女的暴力行为 (英文)。但是显示计数的目标，该审计报告的家庭暴力案件数量方面取得月-月，因为有人抱怨的实时游戏展开的权利。 结果 尽管最终目标是月家庭暴力，减少 40% 的投诉报告后在板上。该运动是热门话题的 Twitter 和 Facebook 的 pr值的 $2.250.000 哥斯达黎加妇女事务部报告说，在足球比赛、家庭暴力投诉，穗达 690%。为了处理这一可怕的趋势、联手 Teletica，哥斯达黎加足球联合会，让这个问题真的得分一样重要的足球比赛。在每一个足球比赛转播的 Teletica，新品上架就在平常比赛记分牌比分，简称 VCM (对妇女的暴力行为 (英文)。

案例简介：Outcome Posts about the Second Scoreboard instantly took over social media, becoming a trending topic in both Twitter and Facebook, and prompting a conversation between the audience and mental health professionals.The discussion even reached the Costa Rican Congress, when a congresswoman dedicated more than 4 minutes of her parlamentary time to promote the message of the campaign.And even though the ultimate goal is 0 domestic violence, a reduction of 40% in complaints was reported after the board went up. Strategy To tackle this terrible trend, the Ministry teamed up with Teletica, the country’s leading TV station and sports broadcaster and Costa Rican Soccer Federation, to make this issue literally as important as the score of a soccer match. During every soccer game televised by Teletica, a new scoreboard was added right next to the usual match score, with the acronym VCM (Violence Against Women in english). But instead of displaying a goal count, this board tracks the number of domestic violence reports made through 9-1-1, as the complaints were made in real time right as the game unfolds. Execution Costa Rican soccer players, celebrities, and influencers joined a campaign announcing its launch and asked viewers and fans to help keep this new scoreboard at 0. The game’s commentators can see the Second Scoreboard and constantly refer to it during the transmission, making the issue even more urgent to the viewers. Synopsis Ministry of Women’s Affairs is the most important institution for the support of women in Costa Rica. Brief With Projected Outcomes Costa Rica’s Ministry of Women’s Affairs reports that, during soccer matches, factors such as heightened tension levels and an increase in alcohol intake can cause domestic violence complaints to spike up by as much as 690%. Strategy Costa Rican soccer players, celebrities, and influencers joined a campaign announcing its launch and asked viewers and fans to help keep this new scoreboard at 0. The game’s commentators can see the Second Scoreboard and constantly refer to it during the transmission, making the issue even more urgent to the viewers. Relevancy This campaign was promoted by Teletica, the biggest tv station in Costa Rica. Because of it, it was in TV, more than 40 pages in social networks, radio and more important other networks and media (Teletica's competition) also transmitted the message, because it was impossible to be left out of the conversation that was generated. Thanks to this important movement and the coverage it had, better results were achieved for the Institute for Women's Condition in Costa Rica in the last 15 years. Execution Posts about the Second Scoreboard instantly took over social media, becoming a trending topic in both Twitter and Facebook, and prompting a conversation between the audience and mental health professionals.The discussion even reached the Costa Rican Congress, when a congresswoman dedicated more than 4 minutes of her parlamentary time to promote the message of the campaign. Synopsis Costa Rica’s Ministry of Women’s Affairs reports that, during soccer matches, factors such as heightened tension levels and an increase in alcohol intake can cause domestic violence complaints to spike up by as much as 690%. Campaign Description To tackle this terrible trend, the Ministry teamed up with Teletica, the country’s leading TV station and sports broadcaster and Costa Rican Soccer Federation, to make this issue literally as important as the score of a soccer match. During every soccer game televised by Teletica, a new scoreboard was added right next to the usual match score, with the acronym VCM (Violence Against Women in english). But instead of displaying a goal count, this board tracks the number of domestic violence reports made through 9-1-1, as the complaints were made in real time right as the game unfolds. Outcome Even though the ultimate goal is 0 domestic violence, a reduction of 40% in complaints was reported after the board went up. The campaign was Trending Topic in Twitter and Facebook.PR Value of $2.250.000 Costa Rica’s Ministry of Women’s Affairs reports that, during soccer matches, domestic violence complaints to spike up by as much as 690%. To tackle this terrible trend, the Ministry teamed up with Teletica, and Costa Rican Soccer Federation, to make this issue literally as important as the score of a soccer match. During every soccer game televised by Teletica, a new scoreboard was added right next to the usual match score, with the acronym VCM (Violence Against Women in english).

第二块记分牌 | The Second Scoreboard

案例简介：结果 员额约二位瞬间接管了社交媒体，成为一个热门话题在 Twitter 和 Facebook，引发了观众和精神卫生专业人员之间的对话。在讨论到哥斯达黎加的代表大会,当国会议员专用多月分她 parlamentary 时间，促进信息的活动。虽然最终目标是月家庭暴力，减少 40% 的投诉报告后在板上。 战略 为了处理这一可怕的趋势、联手 Teletica 、全国著名电视台体育播音员和哥斯达黎加足球联合会, 让这个问题真的很重要的成绩的足球比赛。在每一个足球比赛转播的 Teletica，新品上架就在平常比赛记分牌比分，简称 VCM (对妇女的暴力行为 (英文)。但是显示计数的目标，该审计报告的家庭暴力案件数量方面取得月-月，因为有人抱怨的实时游戏展开的权利。 执行 哥斯达黎加足球运动员，名人，和有影响力的人参加了一项旨在宣布推出，并要求观众和球迷来帮助这个新记分的月份。这个游戏的评论可以看到第二位不断提及它在传输，使这一问题更为紧迫的观众。 概要 妇女事务部是最重要的哥斯达黎加妇女协会的支持。 简要介绍预计结果 哥斯达黎加妇女事务部报告说，在足球比赛中, 高度紧张的程度等因素而增加酒精摄入会导致家庭暴力投诉，穗达 690%。 战略 哥斯达黎加足球运动员，名人，和有影响力的人参加了一项旨在宣布推出，并要求观众和球迷来帮助这个新记分的月份。这个游戏的评论可以看到第二位不断提及它在传输，使这一问题更为紧迫的观众。 相关性 这项活动由 Teletica，最大的电视台在哥斯达黎加。因为它，它是在电视，40 多页的社交网络，收音机和更重要的其他网络和媒体 (Teletica 竞争) 转达的信息, 因为它是不可能被排除在这一对话产生的。由于这一重要行动的报道了，取得更好的结果的哥斯达黎加妇女状况在上个月的年。 执行 员额约二位瞬间接管了社交媒体，成为一个热门话题在 Twitter 和 Facebook，引发了观众和精神卫生专业人员之间的对话。在讨论到哥斯达黎加的代表，当国会议员专用多月分她 parlamentary 时间，促进信息的活动。 概要 哥斯达黎加妇女事务部报告说，在足球比赛中, 高度紧张的程度等因素而增加酒精摄入会导致家庭暴力投诉，穗达 690%。 活动描述 为了处理这一可怕的趋势、联手 Teletica 、全国著名电视台体育播音员和哥斯达黎加足球联合会, 让这个问题真的很重要的成绩的足球比赛。在每一个足球比赛转播的 Teletica，新品上架就在平常比赛记分牌比分，简称 VCM (对妇女的暴力行为 (英文)。但是显示计数的目标，该审计报告的家庭暴力案件数量方面取得月-月，因为有人抱怨的实时游戏展开的权利。 结果 尽管最终目标是月家庭暴力，减少 40% 的投诉报告后在板上。该运动是热门话题的 Twitter 和 Facebook 的 pr值的 $2.250.000 哥斯达黎加妇女事务部报告说，在足球比赛、家庭暴力投诉，穗达 690%。为了处理这一可怕的趋势、联手 Teletica，哥斯达黎加足球联合会，让这个问题真的得分一样重要的足球比赛。在每一个足球比赛转播的 Teletica，新品上架就在平常比赛记分牌比分，简称 VCM (对妇女的暴力行为 (英文)。

第二块记分牌 | The Second Scoreboard

案例简介：Outcome Posts about the Second Scoreboard instantly took over social media, becoming a trending topic in both Twitter and Facebook, and prompting a conversation between the audience and mental health professionals.The discussion even reached the Costa Rican Congress, when a congresswoman dedicated more than 4 minutes of her parlamentary time to promote the message of the campaign.And even though the ultimate goal is 0 domestic violence, a reduction of 40% in complaints was reported after the board went up. Strategy To tackle this terrible trend, the Ministry teamed up with Teletica, the country’s leading TV station and sports broadcaster and Costa Rican Soccer Federation, to make this issue literally as important as the score of a soccer match. During every soccer game televised by Teletica, a new scoreboard was added right next to the usual match score, with the acronym VCM (Violence Against Women in english). But instead of displaying a goal count, this board tracks the number of domestic violence reports made through 9-1-1, as the complaints were made in real time right as the game unfolds. Execution Costa Rican soccer players, celebrities, and influencers joined a campaign announcing its launch and asked viewers and fans to help keep this new scoreboard at 0. The game’s commentators can see the Second Scoreboard and constantly refer to it during the transmission, making the issue even more urgent to the viewers. Synopsis Ministry of Women’s Affairs is the most important institution for the support of women in Costa Rica. Brief With Projected Outcomes Costa Rica’s Ministry of Women’s Affairs reports that, during soccer matches, factors such as heightened tension levels and an increase in alcohol intake can cause domestic violence complaints to spike up by as much as 690%. Strategy Costa Rican soccer players, celebrities, and influencers joined a campaign announcing its launch and asked viewers and fans to help keep this new scoreboard at 0. The game’s commentators can see the Second Scoreboard and constantly refer to it during the transmission, making the issue even more urgent to the viewers. Relevancy This campaign was promoted by Teletica, the biggest tv station in Costa Rica. Because of it, it was in TV, more than 40 pages in social networks, radio and more important other networks and media (Teletica's competition) also transmitted the message, because it was impossible to be left out of the conversation that was generated. Thanks to this important movement and the coverage it had, better results were achieved for the Institute for Women's Condition in Costa Rica in the last 15 years. Execution Posts about the Second Scoreboard instantly took over social media, becoming a trending topic in both Twitter and Facebook, and prompting a conversation between the audience and mental health professionals.The discussion even reached the Costa Rican Congress, when a congresswoman dedicated more than 4 minutes of her parlamentary time to promote the message of the campaign. Synopsis Costa Rica’s Ministry of Women’s Affairs reports that, during soccer matches, factors such as heightened tension levels and an increase in alcohol intake can cause domestic violence complaints to spike up by as much as 690%. Campaign Description To tackle this terrible trend, the Ministry teamed up with Teletica, the country’s leading TV station and sports broadcaster and Costa Rican Soccer Federation, to make this issue literally as important as the score of a soccer match. During every soccer game televised by Teletica, a new scoreboard was added right next to the usual match score, with the acronym VCM (Violence Against Women in english). But instead of displaying a goal count, this board tracks the number of domestic violence reports made through 9-1-1, as the complaints were made in real time right as the game unfolds. Outcome Even though the ultimate goal is 0 domestic violence, a reduction of 40% in complaints was reported after the board went up. The campaign was Trending Topic in Twitter and Facebook.PR Value of $2.250.000 Costa Rica’s Ministry of Women’s Affairs reports that, during soccer matches, domestic violence complaints to spike up by as much as 690%. To tackle this terrible trend, the Ministry teamed up with Teletica, and Costa Rican Soccer Federation, to make this issue literally as important as the score of a soccer match. During every soccer game televised by Teletica, a new scoreboard was added right next to the usual match score, with the acronym VCM (Violence Against Women in english).

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第二块记分牌 | The Second Scoreboard

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