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第二记分牌
案例简介:哥斯达黎加妇女事务部报告说,在足球比赛期间,家庭暴力投诉上升了 690%。为了应对这一可怕的趋势,该部与 Teletica 和哥斯达黎加足球联合会合作,使这个问题与足球比赛的比分一样重要。在每一场由 Teletica 电视转播的足球比赛中,在通常的比赛分数旁边都增加了一个新的记分牌,首字母缩写 VCM (英语中对妇女的暴力行为)。
第二记分牌
案例简介:Costa Rica’s Ministry of Women’s Affairs reports that, during soccer matches, domestic violence complaints to spike up by as much as 690%. To tackle this terrible trend, the Ministry teamed up with Teletica, and Costa Rican Soccer Federation, to make this issue literally as important as the score of a soccer match. During every soccer game televised by Teletica, a new scoreboard was added right next to the usual match score, with the acronym VCM (Violence Against Women in english).
The Second Scoreboard
案例简介:哥斯达黎加妇女事务部报告说,在足球比赛期间,家庭暴力投诉上升了 690%。为了应对这一可怕的趋势,该部与 Teletica 和哥斯达黎加足球联合会合作,使这个问题与足球比赛的比分一样重要。在每一场由 Teletica 电视转播的足球比赛中,在通常的比赛分数旁边都增加了一个新的记分牌,首字母缩写 VCM (英语中对妇女的暴力行为)。
The Second Scoreboard
案例简介:Costa Rica’s Ministry of Women’s Affairs reports that, during soccer matches, domestic violence complaints to spike up by as much as 690%. To tackle this terrible trend, the Ministry teamed up with Teletica, and Costa Rican Soccer Federation, to make this issue literally as important as the score of a soccer match. During every soccer game televised by Teletica, a new scoreboard was added right next to the usual match score, with the acronym VCM (Violence Against Women in english).
第二记分牌
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The Second Scoreboard
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基本信息
- 广告战役: #Teletica-影视-b016#
- 广告品牌: Teletica
- 发布日期: 2000
- 行业领域: 影音娱乐 , 商务服务
- 媒体类别: 海报/平面
- 广告语言: 英语
- 媒介平台: 网络
- 获得奖项:
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