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第1创业村
案例简介：背景 Airbnb致力于帮助保护、延续和庆祝中国村庄的真实性。 同样作为一家初创企业，Airbnb对白手起家略知一二。所以我们帮助这些村庄起死回生，从江边村开始。 未来，该商业模式将通过共享经济向更多地方推广，以实现有效的乡村振兴。 描述您所在地区的文化/社会/政治/环境气候，以及您在此背景下的竞选活动的重要性 中国的年轻人正在离开他们的村庄去找更好的工作。随着年轻一代的离去，乡村文化有被遗忘的危险。 描述创意 (30% 的选票) Airbnb是一家成功的初创企业。如果我们在创业中创造性地运用我们的知识，并真正教这些村庄如何创业，会怎么样？这样，我们将帮助他们创造即时收入，并为未来建立可持续的业务。 描述策略 (20% 的选票) 我们开始与中国政府合作，征求他们的支持，并请求他们协助我们确定一个村庄。然后，我们与村民合作，确定了该村最大的资产 -- 他们丰富而独特的文化。然后，我们继续将村庄改造成文化目的地。 描述执行情况 (20% 的选票) -翻新了两个老倾斜的房子成现代airbnb上市可供世界各地的游客。所有收入都将流向乡村社区。 -发起了一个东道培训计划，将村庄变成专业东道。 -引入了 “更少的更多”-一种身临其境的数字体验，展示了其当地文化的谦逊丰富 -还推出了来自该村的品牌本地产品系列，可通过电子商务获得。 描述结果/影响 (30% 的选票) -前5个月内预订率90%，收入人民币48,000元/美元7,171，相当于村12个月的收入 -185,236 ppl收视率与有限的媒体投资
第1创业村
案例简介：Background Airbnb is dedicated to helping to preserve, perpetuate and celebrate the authenticity of Chinese Villages. Also as a start-up, Airbnb knows a little something about starting out with nothing. So we helped to bring the villages back to life, starting with Jiang Bian Village. In the future, the business model will roll out to more places through the shared economy for effective rural revitalization. Describe the cultural/social/political/environmental climate in your region and the significance of your campaign within this context Young people in China are leaving their villages for better jobs. With the young generation gone, village culture is in danger of being forgotten. Describe the creative idea (30% of vote) Airbnb is a successful start-up. What if we used our knowledge in starting-up creatively, and literally teach these villages how to start up? This way, we will be helping them to generate immediate income, as well as building a sustainable business for the future. Describe the strategy (20% of vote) We began by working with the Chinese government, soliciting their support as well as asking for their assistance in identifying a village for us to work with. Working with villagers, we then identified the village's biggest asset - their rich and unique culture. We then proceed to reframe the village into a cultural destination. Describe the execution (20% of vote) - renovated two old tilted houses into modern airbnb listing available for tourists all over the world. All revenue will come to the village community. - launched a host training program to turn villages into professional hosts. - introduced “The More of Less” - an immersive digital experience that showcased the humble richness of its local culture - a branded line of local produce from the village was also launched, available through e-commerce. Describe the results/impact (30% of vote) - 90% booking rate within first 5 months with revenue of RMB 48,000/USD 7,171 equivalant to 12 months of village's income - 185,236 ppl viewership with limited media investment
The 1st Start-up Village
案例简介：背景 Airbnb致力于帮助保护、延续和庆祝中国村庄的真实性。 同样作为一家初创企业，Airbnb对白手起家略知一二。所以我们帮助这些村庄起死回生，从江边村开始。 未来，该商业模式将通过共享经济向更多地方推广，以实现有效的乡村振兴。 描述您所在地区的文化/社会/政治/环境气候，以及您在此背景下的竞选活动的重要性 中国的年轻人正在离开他们的村庄去找更好的工作。随着年轻一代的离去，乡村文化有被遗忘的危险。 描述创意 (30% 的选票) Airbnb是一家成功的初创企业。如果我们在创业中创造性地运用我们的知识，并真正教这些村庄如何创业，会怎么样？这样，我们将帮助他们创造即时收入，并为未来建立可持续的业务。 描述策略 (20% 的选票) 我们开始与中国政府合作，征求他们的支持，并请求他们协助我们确定一个村庄。然后，我们与村民合作，确定了该村最大的资产 -- 他们丰富而独特的文化。然后，我们继续将村庄改造成文化目的地。 描述执行情况 (20% 的选票) -翻新了两个老倾斜的房子成现代airbnb上市可供世界各地的游客。所有收入都将流向乡村社区。 -发起了一个东道培训计划，将村庄变成专业东道。 -引入了 “更少的更多”-一种身临其境的数字体验，展示了其当地文化的谦逊丰富 -还推出了来自该村的品牌本地产品系列，可通过电子商务获得。 描述结果/影响 (30% 的选票) -前5个月内预订率90%，收入人民币48,000元/美元7,171，相当于村12个月的收入 -185,236 ppl收视率与有限的媒体投资
The 1st Start-up Village
案例简介：Background Airbnb is dedicated to helping to preserve, perpetuate and celebrate the authenticity of Chinese Villages. Also as a start-up, Airbnb knows a little something about starting out with nothing. So we helped to bring the villages back to life, starting with Jiang Bian Village. In the future, the business model will roll out to more places through the shared economy for effective rural revitalization. Describe the cultural/social/political/environmental climate in your region and the significance of your campaign within this context Young people in China are leaving their villages for better jobs. With the young generation gone, village culture is in danger of being forgotten. Describe the creative idea (30% of vote) Airbnb is a successful start-up. What if we used our knowledge in starting-up creatively, and literally teach these villages how to start up? This way, we will be helping them to generate immediate income, as well as building a sustainable business for the future. Describe the strategy (20% of vote) We began by working with the Chinese government, soliciting their support as well as asking for their assistance in identifying a village for us to work with. Working with villagers, we then identified the village's biggest asset - their rich and unique culture. We then proceed to reframe the village into a cultural destination. Describe the execution (20% of vote) - renovated two old tilted houses into modern airbnb listing available for tourists all over the world. All revenue will come to the village community. - launched a host training program to turn villages into professional hosts. - introduced “The More of Less” - an immersive digital experience that showcased the humble richness of its local culture - a branded line of local produce from the village was also launched, available through e-commerce. Describe the results/impact (30% of vote) - 90% booking rate within first 5 months with revenue of RMB 48,000/USD 7,171 equivalant to 12 months of village's income - 185,236 ppl viewership with limited media investment
第1创业村
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The 1st Start-up Village
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