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第一个创业村
案例简介：背景 Airbnb致力于帮助保护、延续和庆祝中国村庄的真实性。 同样作为一家初创公司，Airbnb对一无所有的起步略知一二。因此，我们从江边村开始帮助使村庄复活。 未来，商业模式将通过共享经济向更多地方推广，以实现有效的乡村振兴。 描述您所在地区的文化/社会/政治/环境气候以及在此背景下您的竞选活动的重要性 中国的年轻人正在离开他们的村庄去找更好的工作。随着年轻一代的离开，乡村文化有被遗忘的危险。 描述创意 (投票30%) Airbnb是一家成功的初创公司。如果我们创造性地利用我们的知识创业，并从字面上教这些村庄如何创业，该怎么办？这样，我们将帮助他们产生即时收入，并为未来建立可持续的业务。 描述策略 (投票20%) 我们首先与中国政府合作，寻求他们的支持，并请求他们协助确定一个供我们合作的村庄。然后，我们与村民合作，确定了该村最大的资产-他们丰富而独特的文化。然后，我们继续将村庄改建为文化目的地。 描述执行 (投票20%) -将两栋旧的倾斜房屋翻新成现代airbnb清单，可供世界各地的游客使用。所有收入都将用于乡村社区。 -启动了一个主持人培训计划，将村庄变成专业的主持人。 -引入 “越少越多”-一种身临其境的数字体验，展示了其当地文化的卑微丰富性 -还推出了该村的本地产品品牌系列，可通过电子商务获得。 描述结果/影响 (投票30%) -前5个月内90% 预订率，收入为48,000元/美元，相当于村庄12个月的收入7,171 -185,236 ppl观众与有限的媒体投资 -当地品牌罗汉果茶商品销售额为40,000元/5,976美元
第一个创业村
案例简介：Background Airbnb is dedicated to helping to preserve, perpetuate and celebrate the authenticity of Chinese Villages. Also as a start-up, Airbnb knows a little something about starting out with nothing. So we helped to bring the villages back to life, starting with Jiang Bian Village. In the future, the business model will roll out to more places through the shared economy for effective rural revitalization. Describe the cultural/social/political/environmental climate in your region and the significance of your campaign within this context Young people in China are leaving their villages for better jobs. With the young generation gone, village culture is in danger of being forgotten. Describe the creative idea (30% of vote) Airbnb is a successful start-up. What if we used our knowledge in starting-up creatively, and literally teach these villages how to start up? This way, we will be helping them to generate immediate income, as well as building a sustainable business for the future. Describe the strategy (20% of vote) We began by working with the Chinese government, soliciting their support as well as asking for their assistance in identifying a village for us to work with. Working with villagers, we then identified the village's biggest asset - their rich and unique culture. We then proceed to reframe the village into a cultural destination. Describe the execution (20% of vote) - renovated two old tilted houses into modern airbnb listing available for tourists all over the world. All revenue will come to the village community. - launched a host training program to turn villages into professional hosts. - introduced “The More of Less” - an immersive digital experience that showcased the humble richness of its local culture - a branded line of local produce from the village was also launched, available through e-commerce. Describe the results/impact (30% of vote) - 90% booking rate within first 5 months with revenue of RMB 48,000/USD 7,171 equivalant to 12 months of village's income - 185,236 ppl viewership with limited media investment - branded local Lohan fruit tea merchandise sales amount to RMB 40,000/USD 5,976
The 1st Start-up Village
案例简介：背景 Airbnb致力于帮助保护、延续和庆祝中国村庄的真实性。 同样作为一家初创公司，Airbnb对一无所有的起步略知一二。因此，我们从江边村开始帮助使村庄复活。 未来，商业模式将通过共享经济向更多地方推广，以实现有效的乡村振兴。 描述您所在地区的文化/社会/政治/环境气候以及在此背景下您的竞选活动的重要性 中国的年轻人正在离开他们的村庄去找更好的工作。随着年轻一代的离开，乡村文化有被遗忘的危险。 描述创意 (投票30%) Airbnb是一家成功的初创公司。如果我们创造性地利用我们的知识创业，并从字面上教这些村庄如何创业，该怎么办？这样，我们将帮助他们产生即时收入，并为未来建立可持续的业务。 描述策略 (投票20%) 我们首先与中国政府合作，寻求他们的支持，并请求他们协助确定一个供我们合作的村庄。然后，我们与村民合作，确定了该村最大的资产-他们丰富而独特的文化。然后，我们继续将村庄改建为文化目的地。 描述执行 (投票20%) -将两栋旧的倾斜房屋翻新成现代airbnb清单，可供世界各地的游客使用。所有收入都将用于乡村社区。 -启动了一个主持人培训计划，将村庄变成专业的主持人。 -引入 “越少越多”-一种身临其境的数字体验，展示了其当地文化的卑微丰富性 -还推出了该村的本地产品品牌系列，可通过电子商务获得。 描述结果/影响 (投票30%) -前5个月内90% 预订率，收入为48,000元/美元，相当于村庄12个月的收入7,171 -185,236 ppl观众与有限的媒体投资 -当地品牌罗汉果茶商品销售额为40,000元/5,976美元
The 1st Start-up Village
案例简介：Background Airbnb is dedicated to helping to preserve, perpetuate and celebrate the authenticity of Chinese Villages. Also as a start-up, Airbnb knows a little something about starting out with nothing. So we helped to bring the villages back to life, starting with Jiang Bian Village. In the future, the business model will roll out to more places through the shared economy for effective rural revitalization. Describe the cultural/social/political/environmental climate in your region and the significance of your campaign within this context Young people in China are leaving their villages for better jobs. With the young generation gone, village culture is in danger of being forgotten. Describe the creative idea (30% of vote) Airbnb is a successful start-up. What if we used our knowledge in starting-up creatively, and literally teach these villages how to start up? This way, we will be helping them to generate immediate income, as well as building a sustainable business for the future. Describe the strategy (20% of vote) We began by working with the Chinese government, soliciting their support as well as asking for their assistance in identifying a village for us to work with. Working with villagers, we then identified the village's biggest asset - their rich and unique culture. We then proceed to reframe the village into a cultural destination. Describe the execution (20% of vote) - renovated two old tilted houses into modern airbnb listing available for tourists all over the world. All revenue will come to the village community. - launched a host training program to turn villages into professional hosts. - introduced “The More of Less” - an immersive digital experience that showcased the humble richness of its local culture - a branded line of local produce from the village was also launched, available through e-commerce. Describe the results/impact (30% of vote) - 90% booking rate within first 5 months with revenue of RMB 48,000/USD 7,171 equivalant to 12 months of village's income - 185,236 ppl viewership with limited media investment - branded local Lohan fruit tea merchandise sales amount to RMB 40,000/USD 5,976
第一个创业村
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The 1st Start-up Village
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