For people who celebrate Christmas, the festive season often evokes images of a jolly Santa Claus working hard in his snowy grotto making wonderful toys to be delivered all around the world. This year, however, Morrisons wants to highlight the other hero of the season.Created with agency partner Publicis Poke ‘Farmer Christmas’ pays tribute to farmers who work hard all year long and help to make this time of year so special and provide us with the food that we get to enjoy with loved ones.The merry TV ad follows two young friends as they explore North Pole Farm, sneaking into the various workshops where butchers, bakers, fishmongers and florists are preparing delicious seasonal treats. The duo is amazed to find Farmer Christmas’, who dons iconic red attire, version of a sleigh and reindeers – which happen to be Morrisons lorries. As the pair's journey comes to an end they declare that “he’s been” after spotting a table full of yummy food and sit down to enjoy the Christmas meal with their family.Credits CAMPAIGN TITLE: Farmer ChristmasCLIENT: MorrisonsADVERTISING AGENCY: Publicis•PokeEXECUTIVE CREATIVE DIRECTOR: Dave MonkCREATIVE DIRECTOR: Nick AllsopCREATIVE: Hector DuddingCREATIVE: Ollie QuinnDESIGNER: Roxana IriciucPLANNER: Diego ChicharroBUSINESS LEAD: Morgan LaffertyACCOUNT TEAM: Robert Scobie, Joanne Atkins, Eleni Masoura, James McGrathHEAD OF PRODUCTION: Colin HicksonAGENCY PRODUCER: Paris StarrMEDIA BUYING AGENCY: WavemakerPRODUCTION COMPANY: SomesuchDIRECTOR: Nick GordonEDITOR: Stitch: Tim Hardy, Ben CorfieldPRODUCER: Jane LloydPOST-PRODUCTION COMPANY: The MillAUDIO POST-PRODUCTION COMPANY: SoundtreePHOTOGRAPHER: Mark Wesley