Renault has launched a new campaign for its All-New Clio model, celebrating thirty years in the making. Created by Publicis Poke, the campaign travels through three decades of the iconic car, which is the best-selling French car of all time with over 15m sold to date. As a hero model for the brand and a main flag bearer for many years, the campaign tracks the development of the Clio, with changes in culture and society over the same period. The 30-second, 60-second, and two-minute commercial spots set to of the iconic Oasis’ track Wonderwall, portray the story of two young friends and their shared experience of the quintessentially 90s school ‘French exchange’ and the relationship that blossoms over the following 30 years, one punctuated by each edition of the famous Clio. Bolstering the launch, the OOH campaign focuses on the progress of the car’s product features through each era of the Renault Clio.CreditsCLIENT: Renault UKADVERTISING AGENCY: Publicis PokeEXECUTIVE CREATIVE DIRECTOR: Dave MonkGROUP CREATIVE DIRECTOR: Colin ByrneCREATIVE DIRECTORS: Rob Butcher, Tom GenowerSTRATEGISTS: Miranda Ross, Calvin LyonBUSINESS DIRECTOR: Stuart PondACCOUNT MANAGEMENT: Abby Fox, Luke Cox, Fraser ThomsonHEAD OF FILM PRODUCTION: Colin HicksonASSISTANT AGENCY PRODUCER: Joss HaynesMEDIA BUYING AGENCY: MG OMDMEDIA PLANNERS: Laura Henderson, Rach MurrayPRODUCTION COMPANY: Academy FilmsDIRECTOR: Frederic Planchon DIRECTOR OF PHOTOGRAPHY: Stéphane FontainePRODUCERS: Dulcie Kellett & Simon CooperEDITORS: Assembly RoomsEDITOR: Sam Rice-EdwardsPOST-PRODUCTION COMPANY: MPCCOLOURIST: Jean-Clemant SoretVFX: Timo HuberAUDIO POST-PRODUCTION COMPANY: Wave StudiosSOUND DESIGNER: Parv ThindMUSIC: SoundtreeMUSIC COMPOSER: Luis AlmauMUSIC PRODUCER: Jay James