Mercedes-Benz Vans has enlisted iconic punk rocker Henry Rollins for a new campaign that challenges the ‘tough’ stereotypes associated with van owners.The Tough Conversations campaign sees rocker, actor, radio host, writer, and social commentator Henry Rollins take a road trip across Australia to uncover what toughness means to average Australians.The campaign includes a podcast series, radio partnership, PR, eDMs, social and online content, as well as a one-hour TV documentary. It was created by The Royals. CreditsClient: Mercedes-Benz Vans AustraliaCEO and Managing Director: Diane TarrHead of Product & Marketing: Sabine WagnerMarketing Manager: Katherine GraceyPR & Corporate Communications Manager: Blake VincentAgency: The RoyalsCreative Partner: Nick CumminsManaging Partner: Andrew SiwkaGroup Account Director: Clara TangHead of Strategy: Michaela FutcherHead of Customer Experience: Mikaël PerhirinPlanning Director: Matt DaviesCommunications Director: Andrew ReevesSenior Copywriter: Lewis FarrarSenior Art Director: Adam FrazerDigital Strategist: Chrissie MallochSenior Account Manager: Jade MittermairSenior Broadcast Producer: Fiona GilliesPR Agency: Of CharacterManaging Director: Kate DinonHead of Media Relations: Sarah GreenProduction Company: FINCHExecutive Producer: Michael Hilliard and Corey EsseDirector: Christopher NeliusDOP: Jordan MaddocksProducer: Clare McGrathEditor: Julie-Anne de RuvoSound: Risk SoundSound Designer: Dylan StephensOriginal Music: BlessedPodcast Production and Distribution: WhooshkaaContent Director: Corey LaytonExecutive Producer: Jess BinethProducer: Jess HamiltonSound Engineer: Adam ConnellyPhotography & Videography: SafariPhotographer/ Content Director: Andrew EnglischProducer: Nigel CamilleriMedia: Foundation