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再生能源
案例简介：将丰田定位为汽车环保领导者。为什么？在 2002 中，丰田总裁藤久在他的可持续发展愿景中提出了。..更环保的汽车。更环保的工厂。更绿色的星球。乔恩的想法反映了米尔沃德 · 布朗的研究所带来的广泛传播的感觉，该研究表明 86% 的消费者担心气候变化。研究还指出了一个商业奖项。 EMS 报告称，消费者越来越倾向于从环境保护较强的公司购买产品《经济学人》发现，78% 的欧洲人愿意购买一辆环保汽车。因此，丰田认为有必要传达其对实现可持续发展的承诺。这项运动的成功将与丰田作为环保汽车 position 地位相对照领导人。大众承担的职位。为了与大众环境领导者竞争，丰田需要一个长期、一致的积极环境愿景。在一个突破性的举措中，丰田通过资助一部名为 “绿色设计” 的电视连续剧的制作来实现这一目标; “绿色设计”是一系列关于科学的倡议，可以提高性能和减少环境影响。 toyota 对这个系列的赞助帮助扭转了 vw 的环境领导地位。在某种程度上，该系列的观众将丰田视为汽车的可能性是大众的 3 倍环境领袖。
再生能源
案例简介：Position Toyota as the automotive environmental leader.Why?In 2002 Toyota President Fujio Cho set out in his sustainable vision as ... 'Greener cars.Greener factories.Greener planet.Chos thoughts reflected the wide spread feeling caught by research from Millward Brown which showed86% of consumers were concerned about climate change.Research also pointed to a commercial prize.EMS reported that consumers were increasingly disposed to purchase products from companies with strong environmental credentials while The Economist found that 78% of Europeans would like to purchase an environmental friendly car.As a result Toyota saw the imperative to communicate its commitment to sustainable mobilityThe success of this campaign would be measured against Toyotas position as the the environmental automotive leader.A postion assumed by VW.To compete with VWs environmental leadership Toyota would need a set out a long term, consistent positive environmental vision.In a ground breaking move Toyota approached this by funding the production of a TV series called 'Green Design'; 'Green Design' is a series about scientific initatives which can enhance performance and reduce environmental impact.Toyotas sponsorship of this series has helped reverse VWs environmental leadership position.To the extent that viewers of the series are 3 times more likely to see Toyota than VW as the automotive environmental leader.
Regenerative energy
案例简介：将丰田定位为汽车环保领导者。为什么？在 2002 中，丰田总裁藤久在他的可持续发展愿景中提出了。..更环保的汽车。更环保的工厂。更绿色的星球。乔恩的想法反映了米尔沃德 · 布朗的研究所带来的广泛传播的感觉，该研究表明 86% 的消费者担心气候变化。研究还指出了一个商业奖项。 EMS 报告称，消费者越来越倾向于从环境保护较强的公司购买产品《经济学人》发现，78% 的欧洲人愿意购买一辆环保汽车。因此，丰田认为有必要传达其对实现可持续发展的承诺。这项运动的成功将与丰田作为环保汽车 position 地位相对照领导人。大众承担的职位。为了与大众环境领导者竞争，丰田需要一个长期、一致的积极环境愿景。在一个突破性的举措中，丰田通过资助一部名为 “绿色设计” 的电视连续剧的制作来实现这一目标; “绿色设计”是一系列关于科学的倡议，可以提高性能和减少环境影响。 toyota 对这个系列的赞助帮助扭转了 vw 的环境领导地位。在某种程度上，该系列的观众将丰田视为汽车的可能性是大众的 3 倍环境领袖。
Regenerative energy
案例简介：Position Toyota as the automotive environmental leader.Why?In 2002 Toyota President Fujio Cho set out in his sustainable vision as ... 'Greener cars.Greener factories.Greener planet.Chos thoughts reflected the wide spread feeling caught by research from Millward Brown which showed86% of consumers were concerned about climate change.Research also pointed to a commercial prize.EMS reported that consumers were increasingly disposed to purchase products from companies with strong environmental credentials while The Economist found that 78% of Europeans would like to purchase an environmental friendly car.As a result Toyota saw the imperative to communicate its commitment to sustainable mobilityThe success of this campaign would be measured against Toyotas position as the the environmental automotive leader.A postion assumed by VW.To compete with VWs environmental leadership Toyota would need a set out a long term, consistent positive environmental vision.In a ground breaking move Toyota approached this by funding the production of a TV series called 'Green Design'; 'Green Design' is a series about scientific initatives which can enhance performance and reduce environmental impact.Toyotas sponsorship of this series has helped reverse VWs environmental leadership position.To the extent that viewers of the series are 3 times more likely to see Toyota than VW as the automotive environmental leader.
再生能源
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Regenerative energy
暂无简介
基本信息
- 广告战役： #Aim : Zero Emissions 2007 -0ea7#
- 广告品牌： 丰田
- 发布日期： 2008-05-01
- 行业领域： 广告营销 , 商务服务
- 媒体类别： 短视频
- 广告语言： 英语
- 媒介平台： 网络
- 获得奖项：
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