Marshawn Lynch (aka “Beast Mode”) will go down in the history of American football as one of the best running backs of all time. He retired in 2015 only to re-enter the league to play for his hometown team, the Oakland Raiders. Marshawn is also a known Xbox gamer. In “Me & Marshawn”, we imagine conversations between Marshawn and his own hand – the one that holds the controller and feels the power of Madden NFL ’18, while Marshawn plays on the world’s most powerful console. “Me & Marshawn” will air in US broadcast with a focus on NFL programming and in major digital/social channels. Madden NFL ‘18 plays Enhanced on the new Xbox One X, which is available now.CreditsClient: Microsoft – XboxDirector, Xbox Integrated Marketing: Craig McNarySenior Manager, Xbox Integrated Marketing: Michael Rivera-DirksSenior Product Marketer, Xbox Global Marketing: Jeanie DuMont‎Client: Electronic ArtsSr. Business Development Manager: Rosanne ElkingtonSr. Director of Brand Management: Josh RabenovetsGlobal Campaign Manager: Joe FralerGlobal Brand Manager: Jennica PearsonArt Director: Josh KlineProducer: Jeff OstergaardLead Cinematic Artist: Chris WarnockAssociate Cinematic Artist: Mark BurdCreative Agency: 215 McCannChief Creative Officer: Scott DuchonCreative Director: Ezra PaulekasSenior Copywriter: John ChoeArt Director: Sean FloresACD Art Director: Kevin KollerDirector of Integrated Production: Alex SpahrAgency Producer: Jonathan MatthewsBusiness Director: Peter GoldsteinAccount Director: Drew PorterAccount Supervisor: Devina HardattAccount Executive: Armando MelendezStrategy Director: Cassidy WilberSenior Strategist: Ryan OuyoumjianLive Action Production: duffy/williamsDirected by Shadd Williams & Michael DuffyProduced by Shadd WilliamsDirector of Photography: Michael DuffyProduction Design: Sterling StormEditorial: Cabin Editing CompanyEditor: Randy BaublisProducer: Michelle DorschVFX Artist: Verdi SevenhuysenManaging Partner: Carr SchillingAudio: One Union RecordingEngineer: Joaby DealProducer: Lauren MaskFinishing – Emerson DigitalFlame Artist: Mark EmersonSound Design & Mix: Mission Film and DigitalColorist: Ayumi AshleyProducer: Nick Castillo