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微软模拟看到Xbox go digital
案例简介：你如何让微软的Xbox One完全数字化？当然，这不能像仅卸下磁盘驱动器那样简单...可以吗？
微软模拟看到Xbox go digital
案例简介：How do you make Microsoft's Xbox One fully digital? Surely it can't be as simple as just removing the disc drive... can it?
Microsoft mockumentary sees Xbox go digital
案例简介：你如何让微软的Xbox One完全数字化？当然，这不能像仅卸下磁盘驱动器那样简单...可以吗？
Microsoft mockumentary sees Xbox go digital
案例简介：How do you make Microsoft's Xbox One fully digital? Surely it can't be as simple as just removing the disc drive... can it?
微软模拟看到Xbox go digital
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Microsoft mockumentary sees Xbox go digital
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In a world where everything is shifting to digital, Xbox has been brave enough to take gaming fully online, too. Enter the Xbox One S All-Digital Edition—and the accompanying mockumentary-style spot from 215 McCann, The Digital Age. In an effort to make the biggest announcement about this smallest of changes, 215 McCann created a behind-the-scenes mockumentary that tells the story of the designers and engineers who came up with this very simple - yet very powerful - idea. The spot adopts the same inspirational, serious tone of other ‘how did they so that?’ documentaries, celebrating the creation of the new console with tongue planted firmly in cheek.
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