Xbox One X delivers an immersive 4K gaming and premium entertainment experience. In order to appeal to all gamers, the 'Feel True Power' campaign focuses on more than specs. The 60-second anthem spot takes the audience on an emotional roller-coaster featuring core responses to power: awe, excitement, fear and passion.It is a direct call-to-action to gamers to feel the emotions of gaming in a way they have never felt before. In addition to this spot, the campaign includes over 12 videos that focus in on specific emotional and/or product messaging for various media uses.CreditsProduct: Xbox One XClient: XboxClient: Microsoft – XboxDirector, Xbox Integrated Marketing – Craig McNarySenior Manager, Xbox Integrated Marketing – Michael Rivera-DirksAgency: 215 McCannChief Creative Officer: Scott DuchonCreative Director: Ezra PaulekasArt Directors: Sean FloresCopywriter: John ChoeDirector of Integrated Production: Alex SpahrAgency Producer: Jonathan MatthewsBusiness Director: Peter GoldsteinAccount Director: Drew PorterAccount Supervisor: Devina HardattAssistant Account Executive: Armando MelendezDirector of Strategy: Brian WakabayashiStrategy Director: Cassidy WilberSenior Strategist: Ryan OuyoumjianLive Action Production: PsyopDirectors: Sean Martin & Marie HyonManaging Director: Neysa HorsburghHead of Production/EP: Monica ReimoldProducer: Omar BustosDP: Christophe ColletteEditorial: Cabin EditEditor: Scott ButzerProducer: Michelle DorschManaging Partner: Carr SchillingMusic: “Power” by Kanye WestMusic Mix: One UnionMixer: Matthew ZipkinSound Design & Mix: 740 SoundMixer: Stephen DicksonSound Designer(s): Chris Pinkston, Rob MarshallExecutive Producer: Scott Ganary