本案例默认翻译为中文，点击可切换回原语言
已切换成原语言，点击可翻译成中文
100年强
案例简介：Mondel ē z国际拥有的糖果品牌Trebor将在一项新的活动中恢复其标志性的 “薄荷糖更强” 叮当声，以纪念其成立100周年。该推动力是与创意代理商ELVIS合作开发的。为了建立品牌爱并推动考虑，该活动旨在重新点燃人们过去不得不Trebor的情感联系，以庆祝其长寿的方式，同时也引起新的年轻受众的共鸣。猫王和特雷博尔正在怀念该品牌以其闻名的广告，重新想象最初在1969年创作的备受喜爱的特雷博尔特强造币厂叮当声 (“特雷博尔造币厂的薄荷糖更强壮”)。该活动的特色是著名的叮当声的全新改版，由一位著名的福音音乐歌手录制，并带有新的歌词。该计划将在广播和社交媒体渠道 (包括Facebook，YouTube和Instagram) 上进行。作为活动的一部分，Trebor和ELVIS还创建了100薄荷的Trebor促销包，这是该品牌近年来最大的促销活动。人们可以通过扫描任何普通的Trebor包装t trebor.co.uk来赢取其中一种特殊包装和 £/€ 10,000或 £/€ 100。英国猫王为Trebor创建的综合广告，类别为: 糖果、小吃。
100年强
案例简介：Trebor, the Mondelēz International-owned confectionery brand, is bringing back its iconic “minty bit stronger” jingle in a new campaign to mark its 100th anniversary. The push was developed in partnership with creative agency ELVIS. In order to build brand love and drive consideration, the campaign aims to rekindle the emotional connection that people had to Trebor in the past, in a way that celebrates its longevity but also resonates with a new, younger audience. ELVIS and Trebor are tapping into nostalgia for the advertising that the brand has become known for, reimagining the much-loved Trebor Extra Strong Mints jingle (“Trebor Mints are a minty bit stronger”) that was originally created in 1969. The campaign features an all-new revamped version of the famous jingle, recorded by a leading gospel music singer and featuring new lyrics. The push will run on radio and across social media channels including Facebook, YouTube and Instagram. As part of the activity, Trebor and ELVIS have also created a 100-mint-long promotional Trebor pack, in the brand’s biggest promotion in recent years. People can win one of the special packs and £/€10,000 or £/€100 by scanning any normal Trebor pack at trebor.co.uk to see if it grows extra-long. Integrated advertisement created by Elvis, United Kingdom for Trebor, within the category: Confectionery, Snacks.
100 Years Strong
案例简介：Mondel ē z国际拥有的糖果品牌Trebor将在一项新的活动中恢复其标志性的 “薄荷糖更强” 叮当声，以纪念其成立100周年。该推动力是与创意代理商ELVIS合作开发的。为了建立品牌爱并推动考虑，该活动旨在重新点燃人们过去不得不Trebor的情感联系，以庆祝其长寿的方式，同时也引起新的年轻受众的共鸣。猫王和特雷博尔正在怀念该品牌以其闻名的广告，重新想象最初在1969年创作的备受喜爱的特雷博尔特强造币厂叮当声 (“特雷博尔造币厂的薄荷糖更强壮”)。该活动的特色是著名的叮当声的全新改版，由一位著名的福音音乐歌手录制，并带有新的歌词。该计划将在广播和社交媒体渠道 (包括Facebook，YouTube和Instagram) 上进行。作为活动的一部分，Trebor和ELVIS还创建了100薄荷的Trebor促销包，这是该品牌近年来最大的促销活动。人们可以通过扫描任何普通的Trebor包装t trebor.co.uk来赢取其中一种特殊包装和 £/€ 10,000或 £/€ 100。英国猫王为Trebor创建的综合广告，类别为: 糖果、小吃。
100 Years Strong
案例简介：Trebor, the Mondelēz International-owned confectionery brand, is bringing back its iconic “minty bit stronger” jingle in a new campaign to mark its 100th anniversary. The push was developed in partnership with creative agency ELVIS. In order to build brand love and drive consideration, the campaign aims to rekindle the emotional connection that people had to Trebor in the past, in a way that celebrates its longevity but also resonates with a new, younger audience. ELVIS and Trebor are tapping into nostalgia for the advertising that the brand has become known for, reimagining the much-loved Trebor Extra Strong Mints jingle (“Trebor Mints are a minty bit stronger”) that was originally created in 1969. The campaign features an all-new revamped version of the famous jingle, recorded by a leading gospel music singer and featuring new lyrics. The push will run on radio and across social media channels including Facebook, YouTube and Instagram. As part of the activity, Trebor and ELVIS have also created a 100-mint-long promotional Trebor pack, in the brand’s biggest promotion in recent years. People can win one of the special packs and £/€10,000 or £/€100 by scanning any normal Trebor pack at trebor.co.uk to see if it grows extra-long. Integrated advertisement created by Elvis, United Kingdom for Trebor, within the category: Confectionery, Snacks.
100年强
暂无简介
100 Years Strong
暂无简介
基本信息
暂无评分
已有{{caseInfo.tatolPeople}}人评分
创作者
案例详情
涵盖全球100万精选案例，涉及2800个行业，包含63000个品牌
热门节日97个，23个维度智能搜索
-
项目比稿
品类案例按时间展现，借鉴同品牌策略，比稿提案轻松中标
-
创意策划
任意搜索品牌关键词，脑洞创意策划1秒呈现
-
竞品调研
一键搜索竞品往年广告，一眼掌握对手市场定位
-
行业研究
热词查看洞悉爆点，抢占行业趋势红利
登录后查看全部案例信息
