Copa del Impulso/The Cheering Trophy|音频|广告营销案例【ADGuider广告指南】

Copa del Impulso/欢呼奖杯

案例简介：写一个简短的总结在广播或音频执行或活动中发生了什么。通过使用音频和数据，我们创造了一个奖杯，这是在参加Liga de Quito体育场的50.000球迷的欢呼下制作的。我们放置了传感器，记录了追随者的吟唱引起的频率和响亮的强度，这是由软件捕获的，该软件将数据实时发送到3D打印机。海浪产生的图像起源于这个独特的奖杯的形状，这是其他足球俱乐部所没有的。陪审团的文化/背景信息 Liga de Quito是唯一在南美赢得所有国际冠军的厄瓜多尔足球俱乐部，这就是为什么它被称为 “El Rey de Copas” (西班牙语为 “奖杯之王”)。西甲官方赞助商Banco Pichincha希望利用足球比赛的机会，让球迷们展示他们对自己喜欢的球队的热情。在Banco Pichincha和Liga球迷之间产生共同的兴趣脚本。用英语提供完整的广播广告脚本。我会给你我会给你美丽的西甲我给你一件事，一件事开始: L 我 G A 西甲冠军我会给你我会给你美丽的西甲我给你一件事，一件事开始解释这项工作如何创新地使用广播/音频媒体。我们在体育场的不同位置放置了传感器，以便实时记录球迷的欢呼。该频率和响亮的强度由软件捕获，该软件将数据发送到3D打印机以创建奖杯。奖杯的形状是通过球迷的喊叫声和欢呼声产生的音频波图像形成的，这些音频波是由比赛期间实时捕获的数据产生的。在整个世界上，这是唯一一个由球迷的欢呼产生的奖杯，也是唯一一支由球迷直接授予足球队的球队。

Copa del Impulso/欢呼奖杯

案例简介：Write a short summary of what happens in the radio or audio execution or campaign. By using audio&data, we created a trophy made with the cheering of the 50.000 fans who attended Liga de Quito’s stadium. We placed sensors that recorded the frequency and resounding intensity provoked by the chanting of the followers, which was captured by software that sent the data to a 3D printer in real time. The images produced by the waves originated the shape of this unique trophy that no other football club has. Cultural/Context information for the jury Liga de Quito is the only Ecuadorian football club that has won all the international titles in South America, which is why it is called “El Rey de Copas” (Spanish for “The King of Trophies”). Banco Pichincha, official sponsor of La Liga, wanted to take advantage of a football match as an opportunity for the fans to demonstrate their passion for their favorite team. Generating a sense of joint interest between Banco Pichincha and Liga fans Script. Provide the full radio advert script in English. I will give you I´ll give you beautiful Liga I´ll give you one thing, one thing starting with: L I G A Liga champion I will give you I´ll give you beautiful Liga I´ll give you one thing, One thing starting with Explain how the work innovatively used the radio/audio medium. We placed sensors in different spots of the stadium in order to record the cheering of the fans in real time. That frequency and resounding intensity was captured by software that sent the data to a 3D printer for the trophy to be created. The trophy’s shape came into being through the images of the audio-waves generated by the shouting and cheering of the fans, produced by the data captured in real time during the match. In the entire world, this is the only trophy that was generated by the fans’ cheering, and the only one which was bestowed upon a football team directly by its fans.