Banco Pichincha Institutional: The Cheering Trophy|短视频|广告营销案例【ADGuider广告指南】

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皮钦查银行机构: 欢呼的奖杯

案例简介：

皮钦查银行机构: 欢呼的奖杯

案例简介：

Banco Pichincha Institutional: The Cheering Trophy

案例简介：

Banco Pichincha Institutional: The Cheering Trophy

案例简介：

皮钦查银行机构: 欢呼的奖杯

暂无简介

Banco Pichincha Institutional: The Cheering Trophy

暂无简介

基本信息

广告品牌： Banco Pichincha
发布日期： 2019-05
行业领域：商务服务 , 金融/证券
媒体类别： 短视频
广告语言： 西班牙语
媒介平台：网络

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创意

文案

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广告公司： Mullen Lowe Delta , Quito , Ecuador

案例详情

Liga de Quito is the only Ecuadorian football club that has won all the international titles in South America, which is why it is called “El Rey de Copas” (Spanish for “The King of Trophies”). Banco Pichincha, official sponsor of La Liga, wanted to take advantage of a football match as an opportunity for the fans to demonstrate their passion for their favorite team. By using audio&data, we created a trophy made with the cheering of the 50.000 fans who attended Liga de Quito’s stadium. We placed sensors that recorded the frequency and resounding intensity provoked by the chanting of the followers, which was captured by software that sent the data to a 3D printer in real time. The images produced by the waves originated the shape of this unique trophy that no other football club has.

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