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皮钦查银行企业形象: 非分区足球比赛
案例简介：
皮钦查银行企业形象: 非分区足球比赛
案例简介：
Banco Pichincha Corporate Image: The Non Divisional Soccer Match
案例简介：
Banco Pichincha Corporate Image: The Non Divisional Soccer Match
案例简介：
皮钦查银行企业形象: 非分区足球比赛
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Banco Pichincha Corporate Image: The Non Divisional Soccer Match
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Banco Pichincha and MullenLowe Delta removed the midfield line during the Ecuadorean League´s All-Star Game, a match with the best players of the country, to show that there should be no divisions between fellow countrymen. In Ecuador, there are 2 main geographical regions dividing the country, the Coastal and the Andean regions. This rivalry dates back more than 200 years; since Quito and Guayaquil -the country´s biggest cities- both disputed to be the capital of Ecuador. These cultural confrontations also take place around soccer. Generating violence between fans of both regions. Banco Pichincha arranged a historic match (on June 22nd, 2019) between the most recognized players from clubs of both regions. Before the kick-off, the players from both sides removed the centerfield line to demonstrate to the world that there should be no divisions, nor in sports nor in life.
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