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汉堡大师
案例简介：闭上眼睛，想象一下汉堡王新汉堡的独特味道®比利时将其完美的火焰烤肉饼安格斯包裹在柔软的面包中，并用融化的切达干酪及其古老的芥末和洋葱蛋黄酱精心调味。你觉得它完美吗？对我们来说，它仍然缺少最后一个要素: 米其林星。 这就是汉堡王的原因®比利时和巴兹曼已决定着手克服这一特殊区别。还有谁比著名的 “红色指南” 的检查员更好地授予它？ 在媒体上发表的一封公开信中，该品牌的首席执行官凯文·德里克 (Kevin Derycke) 甚至向检查员呼吁: “你的小红书有多少地方可以在五分钟内提供桌上的特殊菜肴，而且您不必提前三个月预订吗？” 最后，在汉堡王上发表的请愿书®针对米其林指南的社交网络已经启动。该活动已经在社交媒体上引起了米其林指南的关注，一位比利时检查员尝到了汉堡大师的味道。
汉堡大师
案例简介：Close your eyes and imagine the exceptional taste of the new Master Burger from BURGER KING® Belgium with its perfectly flame-grilled patty angus wrapped in a soft bun and carefully seasoned with a melting cheddar cheese and its old mustard and onions mayonnaise. Do you find it perfect? For us, it still lacks one last ingredient: a Michelin star. That’s why BURGER KING® Belgium and Buzzman have decided to set out to conquer this particular distinction. And who better than the inspectors of the famous “Red Guide” to award it? In an open letter published in the press, the CEO of the brand Kevin Derycke goes so far as to call out to the inspectors “How many places does your little red book have that serve exceptional dishes that are on the table in five minutes, and where you don’t have to book three months ahead?” Finally, a petition published on BURGER KING® social networks and intended for the Michelin Guide has been launched. The campaign has already caught Michelin Guide attention on social media and one Belgian inspector had a taste of the Master Burger.
Master Burger
案例简介：闭上眼睛，想象一下汉堡王新汉堡的独特味道®比利时将其完美的火焰烤肉饼安格斯包裹在柔软的面包中，并用融化的切达干酪及其古老的芥末和洋葱蛋黄酱精心调味。你觉得它完美吗？对我们来说，它仍然缺少最后一个要素: 米其林星。 这就是汉堡王的原因®比利时和巴兹曼已决定着手克服这一特殊区别。还有谁比著名的 “红色指南” 的检查员更好地授予它？ 在媒体上发表的一封公开信中，该品牌的首席执行官凯文·德里克 (Kevin Derycke) 甚至向检查员呼吁: “你的小红书有多少地方可以在五分钟内提供桌上的特殊菜肴，而且您不必提前三个月预订吗？” 最后，在汉堡王上发表的请愿书®针对米其林指南的社交网络已经启动。该活动已经在社交媒体上引起了米其林指南的关注，一位比利时检查员尝到了汉堡大师的味道。
Master Burger
案例简介：Close your eyes and imagine the exceptional taste of the new Master Burger from BURGER KING® Belgium with its perfectly flame-grilled patty angus wrapped in a soft bun and carefully seasoned with a melting cheddar cheese and its old mustard and onions mayonnaise. Do you find it perfect? For us, it still lacks one last ingredient: a Michelin star. That’s why BURGER KING® Belgium and Buzzman have decided to set out to conquer this particular distinction. And who better than the inspectors of the famous “Red Guide” to award it? In an open letter published in the press, the CEO of the brand Kevin Derycke goes so far as to call out to the inspectors “How many places does your little red book have that serve exceptional dishes that are on the table in five minutes, and where you don’t have to book three months ahead?” Finally, a petition published on BURGER KING® social networks and intended for the Michelin Guide has been launched. The campaign has already caught Michelin Guide attention on social media and one Belgian inspector had a taste of the Master Burger.
汉堡大师
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Master Burger
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