本案例默认翻译为中文，点击可切换回原语言
已切换成原语言，点击可翻译成中文
汉堡大师
案例简介：闭上眼睛，想象一下汉堡王新汉堡的独特味道®比利时将其完美的火焰烤肉饼安格斯包裹在柔软的面包中，并用融化的切达干酪及其古老的芥末和洋葱蛋黄酱精心调味。你觉得它完美吗？对我们来说，它仍然缺少最后一个要素: 米其林星。这就是汉堡王的原因®比利时和巴兹曼已决定着手克服这一特殊区别。还有谁比著名的 “红色指南” 的检查员更好地授予它？ 在媒体上发表的一封公开信中，该品牌的首席执行官凯文·德里克 (Kevin Derycke) 甚至向检查员呼吁: “你的小红书有多少地方可以在五分钟内提供桌上的特殊菜肴，而且您不必提前三个月预订吗？” 最后，在汉堡王上发表的请愿书®针对米其林指南的社交网络已经启动。该活动已经在社交媒体上引起了米其林指南的关注，一位比利时检查员尝到了汉堡大师的味道。比利时Buzzman为汉堡王创建的综合广告，类别为: 食品。
汉堡大师
案例简介：Close your eyes and imagine the exceptional taste of the new Master Burger from BURGER KING® Belgium with its perfectly flame-grilled patty angus wrapped in a soft bun and carefully seasoned with a melting cheddar cheese and its old mustard and onions mayonnaise. Do you find it perfect? For us, it still lacks one last ingredient: a Michelin star. That’s why BURGER KING® Belgium and Buzzman have decided to set out to conquer this particular distinction. And who better than the inspectors of the famous “Red Guide” to award it? In an open letter published in the press, the CEO of the brand Kevin Derycke goes so far as to call out to the inspectors “How many places does your little red book have that serve exceptional dishes that are on the table in five minutes, and where you don’t have to book three months ahead?” Finally, a petition published on BURGER KING® social networks and intended for the Michelin Guide has been launched. The campaign has already caught Michelin Guide attention on social media and one Belgian inspector had a taste of the Master Burger. Integrated advertisement created by Buzzman, Belgium for Burger King, within the category: Food.
Master Burger
案例简介：闭上眼睛，想象一下汉堡王新汉堡的独特味道®比利时将其完美的火焰烤肉饼安格斯包裹在柔软的面包中，并用融化的切达干酪及其古老的芥末和洋葱蛋黄酱精心调味。你觉得它完美吗？对我们来说，它仍然缺少最后一个要素: 米其林星。这就是汉堡王的原因®比利时和巴兹曼已决定着手克服这一特殊区别。还有谁比著名的 “红色指南” 的检查员更好地授予它？ 在媒体上发表的一封公开信中，该品牌的首席执行官凯文·德里克 (Kevin Derycke) 甚至向检查员呼吁: “你的小红书有多少地方可以在五分钟内提供桌上的特殊菜肴，而且您不必提前三个月预订吗？” 最后，在汉堡王上发表的请愿书®针对米其林指南的社交网络已经启动。该活动已经在社交媒体上引起了米其林指南的关注，一位比利时检查员尝到了汉堡大师的味道。比利时Buzzman为汉堡王创建的综合广告，类别为: 食品。
Master Burger
案例简介：Close your eyes and imagine the exceptional taste of the new Master Burger from BURGER KING® Belgium with its perfectly flame-grilled patty angus wrapped in a soft bun and carefully seasoned with a melting cheddar cheese and its old mustard and onions mayonnaise. Do you find it perfect? For us, it still lacks one last ingredient: a Michelin star. That’s why BURGER KING® Belgium and Buzzman have decided to set out to conquer this particular distinction. And who better than the inspectors of the famous “Red Guide” to award it? In an open letter published in the press, the CEO of the brand Kevin Derycke goes so far as to call out to the inspectors “How many places does your little red book have that serve exceptional dishes that are on the table in five minutes, and where you don’t have to book three months ahead?” Finally, a petition published on BURGER KING® social networks and intended for the Michelin Guide has been launched. The campaign has already caught Michelin Guide attention on social media and one Belgian inspector had a taste of the Master Burger. Integrated advertisement created by Buzzman, Belgium for Burger King, within the category: Food.
汉堡大师
暂无简介
Master Burger
暂无简介
基本信息
暂无评分
已有{{caseInfo.tatolPeople}}人评分
创作者
案例详情
涵盖全球100万精选案例，涉及2800个行业，包含63000个品牌
热门节日97个，23个维度智能搜索
-
项目比稿
品类案例按时间展现，借鉴同品牌策略，比稿提案轻松中标
-
创意策划
任意搜索品牌关键词，脑洞创意策划1秒呈现
-
竞品调研
一键搜索竞品往年广告，一眼掌握对手市场定位
-
行业研究
热词查看洞悉爆点，抢占行业趋势红利
登录后查看全部案例信息
