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桑迪·胡克承诺: 观点
案例简介：鲁珀特·桑德斯 (Rupert Sanders) 掌舵人这款新的PSA，令人不寒而栗地强调了射手被忽视的频率，直到为时已晚。
桑迪·胡克承诺: 观点
案例简介：Rupert Sanders helms this new PSA, which chillingly highlights how often a shooter goes unnoticed until it's too late.
Sandy Hook Promise: Point of View
案例简介：鲁珀特·桑德斯 (Rupert Sanders) 掌舵人这款新的PSA，令人不寒而栗地强调了射手被忽视的频率，直到为时已晚。
Sandy Hook Promise: Point of View
案例简介：Rupert Sanders helms this new PSA, which chillingly highlights how often a shooter goes unnoticed until it's too late.
桑迪·胡克承诺: 观点
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Sandy Hook Promise: Point of View
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To mark the sixth remembrance of the Sandy Hook School shooting, Sandy Hook Promise has launched a chilling new PSA.Created by BBDO New York and directed by Rupert Sanders via MJZ New York, the spot highlights how often a shooter goes unnoticed until it’s too late.Point of View follows high school students throughout their average day as they prepare for their class election. But the film takes a dark turn when it’s revealed to the viewer that they’ve been seeing the story through the eyes of a shooter all along. Only when the shooter raises his gun into frame do the students finally notice him too. The film serves as a shocking reminder of how easy it is to ignore the warning signs of someone on their way to becoming a shooter.
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